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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 2

Q1 | Institutional and ideas advertising are designed to create a favorable___________and acceptability.
  • demand
  • attitude
  • awareness
  • opinion
Q2 | ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
  • marketing.
  • advertising.
  • pr.
  • creative.
Q3 | ___________firms offer graphic design services for all brands and for allmedia forms.
  • call center.
  • design studios.
  • production houses.
  • internet companies.
Q4 | ___________ is a container and conveyor of information.
  • packaging.
  • personal selling.
  • publicity.
  • sales promotion.
Q5 | ________firms specialize in e-commerce and interactive media.
  • pr.
  • marketing.
  • internet.
  • ad.
Q6 | _________firm valuates marketing communication idea and tests theireffectiveness.
  • pr.
  • research.
  • internet.
  • advertise.
Q7 | B2B is _________.
  • business to business.
  • brand to business.
  • business to brand.
  • brand to brand.
Q8 | B2C is __________.
  • brand to consumers.
  • business to consumers.
  • brand to compete.
  • brand to customers.
Q9 | Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
  • billboards
  • siquis.
  • posters
  • pamphlets
Q10 | GE is ___________.
  • geo effect.
  • general electric.
  • general effect.
  • geo energy.
Q11 | _____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.
  • advocacy advertising
  • generic advertising
  • financial advertising
  • surrogate advertising
Q12 | . ________ is a series of interaction between customers and a company over atime.
  • customer service.
  • client service.
  • customer relationship.
  • client relationship.
Q13 | __________are distinctive graphic designs used to communicate a product,company, or organization identity.
  • captions.
  • copy.
  • logos.
  • design.
Q14 | ________is the process of creating a brand image that engages the heart andminds of customers.
  • planning.
  • branding.
  • promoting.
  • selling.
Q15 | ____________are advantages that allow a product to satisfy customers needswants or desires.
  • benefits.
  • prices.
  • brands.
  • offers.
Q16 | ___________ is a visualization technique that indicates how customersperceive competing brands.
  • repositioning.
  • perceptual mapping.
  • brand identification.
  • brand positioning.
Q17 | The literal meaning of trademark is ___________.
  • matter of a trade.
  • mark of a trade.
  • master of trade.
  • minister of trade.
Q18 | ___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.
  • brand community.
  • brand loyalty.
  • brand image.
  • brand identity.
Q19 | ___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.
  • brand community.
  • community network.
  • social network.
  • brand network.
Q20 | __________ is the application of an established brand name to new productofferings.
  • brand extension.
  • brand image.
  • brand identity.
  • brand community.
Q21 | Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________
  • clandestinely
  • directly
  • ethically
  • favorably
Q22 | ________is two way communication that sends and receives messages fromcustomers and other
  • hyper activity
  • interactivity
  • interoperability
  • dialogue
Q23 | _______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.
  • caption
  • body copy
  • display copy
  • slogan
Q24 | _________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy.
  • body copy.
  • display copy.
  • caption.
  • headline.
Q25 | ___________ are verbal explanations of visuals.
  • captions
  • call-outs
  • tag-line
  • signature