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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 2
Q1 | Institutional and ideas advertising are designed to create a favorable___________and acceptability.
- demand
- attitude
- awareness
- opinion
Q2 | ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
- marketing.
- advertising.
- pr.
- creative.
Q3 | ___________firms offer graphic design services for all brands and for allmedia forms.
- call center.
- design studios.
- production houses.
- internet companies.
Q4 | ___________ is a container and conveyor of information.
- packaging.
- personal selling.
- publicity.
- sales promotion.
Q5 | ________firms specialize in e-commerce and interactive media.
- pr.
- marketing.
- internet.
- ad.
Q6 | _________firm valuates marketing communication idea and tests theireffectiveness.
- pr.
- research.
- internet.
- advertise.
Q7 | B2B is _________.
- business to business.
- brand to business.
- business to brand.
- brand to brand.
Q8 | B2C is __________.
- brand to consumers.
- business to consumers.
- brand to compete.
- brand to customers.
Q9 | Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
- billboards
- siquis.
- posters
- pamphlets
Q10 | GE is ___________.
- geo effect.
- general electric.
- general effect.
- geo energy.
Q11 | _____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.
- advocacy advertising
- generic advertising
- financial advertising
- surrogate advertising
Q12 | . ________ is a series of interaction between customers and a company over atime.
- customer service.
- client service.
- customer relationship.
- client relationship.
Q13 | __________are distinctive graphic designs used to communicate a product,company, or organization identity.
- captions.
- copy.
- logos.
- design.
Q14 | ________is the process of creating a brand image that engages the heart andminds of customers.
- planning.
- branding.
- promoting.
- selling.
Q15 | ____________are advantages that allow a product to satisfy customers needswants or desires.
- benefits.
- prices.
- brands.
- offers.
Q16 | ___________ is a visualization technique that indicates how customersperceive competing brands.
- repositioning.
- perceptual mapping.
- brand identification.
- brand positioning.
Q17 | The literal meaning of trademark is ___________.
- matter of a trade.
- mark of a trade.
- master of trade.
- minister of trade.
Q18 | ___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.
- brand community.
- brand loyalty.
- brand image.
- brand identity.
Q19 | ___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.
- brand community.
- community network.
- social network.
- brand network.
Q20 | __________ is the application of an established brand name to new productofferings.
- brand extension.
- brand image.
- brand identity.
- brand community.
Q21 | Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________
- clandestinely
- directly
- ethically
- favorably
Q22 | ________is two way communication that sends and receives messages fromcustomers and other
- hyper activity
- interactivity
- interoperability
- dialogue
Q23 | _______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.
- caption
- body copy
- display copy
- slogan
Q24 | _________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy.
- body copy.
- display copy.
- caption.
- headline.
Q25 | ___________ are verbal explanations of visuals.
- captions
- call-outs
- tag-line
- signature