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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 3
Q1 | ________ is also called as logo.
- signature.
- tagline.
- captions.
- design.
Q2 | __________ is short songs that deliver a brand story in an easy-to-sing format.
- melody.
- jingles.
- rap.
- jazz.
Q3 | . _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.
- video script.
- audio script.
- story board.
- frames.
Q4 | ________ contains the published rates and ad space availability for aparticular media such as a web site.
- rate card.
- data card.
- guarantee card.
- privilege card.
Q5 | Dividing the market based on age, income, gender, educational qualification isknown as
- branding
- demography.
- targetting
- positioning
Q6 | Legend is another name for
- caption.
- slogan
- title
- logo.
Q7 | _______ is copy strip added over a poster advertisement.
- snipe.
- split.
- by-line.
- caption.
Q8 | _________ is two or more oversize pages that fold out from the magazine.
- gate-folds.
- pop-ups.
- pop-unders.
- strips.
Q9 | ________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine.
- gate-folds.
- pop-ups.
- tip-ins.
- strips.
Q10 | _______ is the esteem that a company or brand has in the eyes of itsstakeholders.
- respect.
- reputation.
- award.
- brand.
Q11 | Generic advertising, also known as _______________demand advertising.
- secondary
- primary
- tertiary
- exclusive
Q12 | Any printed material sent through the mail directly to prospective customersis known as________.
- direct mail advertising.
- online advertising.
- web advertising.
- attachments.
Q13 | The blank space between margins of facing pages of a publication is ______.
- folds.
- gutter.
- splits.
- inches.
Q14 | Head & Shoulders is a power brand from _________.
- p&g.
- unilever.
- johnson & johnson.
- cavinkare.
Q15 | What is AIDA?
- advertisement, interest, demand, acquire.
- action, interest, desire, attention.
- attraction, interest, desire, attention.
- attention, interest, desire, action.
Q16 | A black and white photographic print of the final artwork used to replicatethe advertisement is called _____________.
- artwork.
- copy.
- layout.
- bromide.
Q17 | Which of the following is NOT a requirement for setting advertisingobjectives?
- objectives must specify the amount of change.
- objectives must be realistic.
- objectives must be stated in terms of profits.
- objectives must be clear and in writing.
Q18 | ____________ is an array of reach according to the level of frequencydelivered to each group.
- frequency period
- frequency distribution
- frequency channel
- frequency time
Q19 | ______________ is a regular program sponsored by only one advertiser.
- program sponsorship.
- franchise.
- half program.
- full program sponsorship.
Q20 | ____________ is a period of time during which there is no advertising activity.
- down link.
- duplication.
- hiatus.
- imprint.
Q21 | ____________ is an extended degree of consumer awareness of anadvertisement within a specific media.
- impact.
- alternate.
- choice.
- impression.
Q22 | PACT principles of advertising was given by
- david ogilvy
- russel.h. colley
- roosser reeves
- j walter thompson
Q23 | The creative point in advertising where the search for a "big idea " takes paceis known as
- ideation
- conceptualisation.
- visualisation
- promotion
Q24 | ____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.
- discount.
- allowance.
- valuation.
- correction.
Q25 | ____________ is used in outdoor advertising to refer to the number ofbillboards used in one display.
- depth.
- facing.
- changing.
- exposure.