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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 3

Q1 | ________ is also called as logo.
  • signature.
  • tagline.
  • captions.
  • design.
Q2 | __________ is short songs that deliver a brand story in an easy-to-sing format.
  • melody.
  • jingles.
  • rap.
  • jazz.
Q3 | . _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.
  • video script.
  • audio script.
  • story board.
  • frames.
Q4 | ________ contains the published rates and ad space availability for aparticular media such as a web site.
  • rate card.
  • data card.
  • guarantee card.
  • privilege card.
Q5 | Dividing the market based on age, income, gender, educational qualification isknown as
  • branding
  • demography.
  • targetting
  • positioning
Q6 | Legend is another name for
  • caption.
  • slogan
  • title
  • logo.
Q7 | _______ is copy strip added over a poster advertisement.
  • snipe.
  • split.
  • by-line.
  • caption.
Q8 | _________ is two or more oversize pages that fold out from the magazine.
  • gate-folds.
  • pop-ups.
  • pop-unders.
  • strips.
Q9 | ________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine.
  • gate-folds.
  • pop-ups.
  • tip-ins.
  • strips.
Q10 | _______ is the esteem that a company or brand has in the eyes of itsstakeholders.
  • respect.
  • reputation.
  • award.
  • brand.
Q11 | Generic advertising, also known as _______________demand advertising.
  • secondary
  • primary
  • tertiary
  • exclusive
Q12 | Any printed material sent through the mail directly to prospective customersis known as________.
  • direct mail advertising.
  • online advertising.
  • web advertising.
  • attachments.
Q13 | The blank space between margins of facing pages of a publication is ______.
  • folds.
  • gutter.
  • splits.
  • inches.
Q14 | Head & Shoulders is a power brand from _________.
  • p&g.
  • unilever.
  • johnson & johnson.
  • cavinkare.
Q15 | What is AIDA?
  • advertisement, interest, demand, acquire.
  • action, interest, desire, attention.
  • attraction, interest, desire, attention.
  • attention, interest, desire, action.
Q16 | A black and white photographic print of the final artwork used to replicatethe advertisement is called _____________.
  • artwork.
  • copy.
  • layout.
  • bromide.
Q17 | Which of the following is NOT a requirement for setting advertisingobjectives?
  • objectives must specify the amount of change.
  • objectives must be realistic.
  • objectives must be stated in terms of profits.
  • objectives must be clear and in writing.
Q18 | ____________ is an array of reach according to the level of frequencydelivered to each group.
  • frequency period
  • frequency distribution
  • frequency channel
  • frequency time
Q19 | ______________ is a regular program sponsored by only one advertiser.
  • program sponsorship.
  • franchise.
  • half program.
  • full program sponsorship.
Q20 | ____________ is a period of time during which there is no advertising activity.
  • down link.
  • duplication.
  • hiatus.
  • imprint.
Q21 | ____________ is an extended degree of consumer awareness of anadvertisement within a specific media.
  • impact.
  • alternate.
  • choice.
  • impression.
Q22 | PACT principles of advertising was given by
  • david ogilvy
  • russel.h. colley
  • roosser reeves
  • j walter thompson
Q23 | The creative point in advertising where the search for a "big idea " takes paceis known as
  • ideation
  • conceptualisation.
  • visualisation
  • promotion
Q24 | ____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.
  • discount.
  • allowance.
  • valuation.
  • correction.
Q25 | ____________ is used in outdoor advertising to refer to the number ofbillboards used in one display.
  • depth.
  • facing.
  • changing.
  • exposure.