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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 5
Q1 | The primary levels of human needs is given by
- herzberg
- freud
- abraham maslow
- richard petty
Q2 | ____________________ use many kinds of headlines and copy styles, usingvarious appeals keeping in view the product attributes and consumer profile.
- illustrators
- copy writers
- artists
- animators
Q3 | An series of messages that divide a single idea and theme which make up anintegrated marketing communication (IMC) is known as
- advertising campaign
- advertising research.
- clutter
- product placement.
Q4 | Brand names that other companies can buy the right to use is known as
- brand image
- licensed brands
- brand identity.
- brand positioning
Q5 | Majority of the ads appearing online are
- banner advertisements.
- pop- up advertising.
- display advertising
- corner ads
Q6 | Many advertising experts call the creative brief as the_____________________
- road map
- blue print
- out line
- key praise
Q7 | SWOT is an acronym for .
- strengths, weaknesses, opinion and threats
- strengths, weaknesses, opportunities and threats.
- strengths, weaknesses, opportunities and thrust. .
- strengths, weaknesses, opportunities and trust
Q8 | A printed information form listing a publications advertising rates is knownas
- info card
- rate card
- ad card
- premium card
Q9 | Advertising used to communicate an organisations views on issues that affectsociety or business is known as
- advocacy advertising
- institutional advertising
- purposeful advertising
- emotional advertising
Q10 | To identify the background, learning characteristics, and prerequisite skillsof the audience we need to carry out _______________________.
- task analysis.
- media analysis.
- situational analysis.
- audience analysis.
Q11 | The specific approach advertisers use to communicate about the products tosatisfy customer needs is
- discounts.
- appeal
- segmentation
- situation analysis.
Q12 | The intrinsic value or worth of a brand is known as
- brand image
- brand personality.
- brand equity
- brand positioning
Q13 | Which of the following is not considered part of the carefully blended mix ofpromotion tools?
- direct marketing.
- advertising.
- sales promotion.
- relationship marketing.
Q14 | The total number of different people or households exposed to an advertisingschedule during a given time is known as
- push
- outcome
- reach
- feedback
Q15 | _________ is an identifying announcement of sponsorship at the beginning,end, or breaks of radio and television sponsored programs.
- digital flex.
- mobile billboard.
- online advertising.
- billboard.
Q16 | Total coverage by television and radio of a given geographic area is_________.
- blank coverage.
- blanket coverage.
- zero coverage.
- national coverage.
Q17 | ______________ is an elaborate booklet, usually bound with a special cover.
- leaflet.
- brochure.
- pamphlet.
- hoarding.
Q18 | Misleading ads are prohibited in India under the_________________Act.
- asci
- ipr
- copyright
- monopolies and restrictive trade practices
Q19 | ____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period.
- pass time.
- frequent time.
- agency time.
- clear time.
Q20 | __________________refers to a situation when an advertiser withdraws theproduct advertised and substitutes it with a different quality product.
- surrogate advertising
- disparagement
- bait-and-switch
- remediation
Q21 | ____________ is a term used to define a medium geographical potential.
- transmitter.
- antenna.
- mass audience.
- coverage.
Q22 | . _____________ is a kind of advertising run by a local advertiser inconjunction with a national advertiser.
- local advertising
- cooperative advertising
- international advertising
- national advertising
Q23 | Advertising in a directory is ______________.
- delivery advertising.
- directory advertising.
- direct advertising.
- dynamic advertising.
Q24 | Letters, folders, reprints, or other material sent through the mails directly toprospective purchases is____________.
- instant mail advertising.
- retrieve mail advertising.
- spam.
- direct mail advertising.
Q25 | ______________ is one of the doyens of Indian advertising.
- alque padamsee
- piyush panday
- r.k.swamy
- subhash ghosal