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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 5

Q1 | The primary levels of human needs is given by
  • herzberg
  • freud
  • abraham maslow
  • richard petty
Q2 | ____________________ use many kinds of headlines and copy styles, usingvarious appeals keeping in view the product attributes and consumer profile.
  • illustrators
  • copy writers
  • artists
  • animators
Q3 | An series of messages that divide a single idea and theme which make up anintegrated marketing communication (IMC) is known as
  • advertising campaign
  • advertising research.
  • clutter
  • product placement.
Q4 | Brand names that other companies can buy the right to use is known as
  • brand image
  • licensed brands
  • brand identity.
  • brand positioning
Q5 | Majority of the ads appearing online are
  • banner advertisements.
  • pop- up advertising.
  • display advertising
  • corner ads
Q6 | Many advertising experts call the creative brief as the_____________________
  • road map
  • blue print
  • out line
  • key praise
Q7 | SWOT is an acronym for .
  • strengths, weaknesses, opinion and threats
  • strengths, weaknesses, opportunities and threats.
  • strengths, weaknesses, opportunities and thrust. .
  • strengths, weaknesses, opportunities and trust
Q8 | A printed information form listing a publications advertising rates is knownas
  • info card
  • rate card
  • ad card
  • premium card
Q9 | Advertising used to communicate an organisations views on issues that affectsociety or business is known as
  • advocacy advertising
  • institutional advertising
  • purposeful advertising
  • emotional advertising
Q10 | To identify the background, learning characteristics, and prerequisite skillsof the audience we need to carry out _______________________.
  • task analysis.
  • media analysis.
  • situational analysis.
  • audience analysis.
Q11 | The specific approach advertisers use to communicate about the products tosatisfy customer needs is
  • discounts.
  • appeal
  • segmentation
  • situation analysis.
Q12 | The intrinsic value or worth of a brand is known as
  • brand image
  • brand personality.
  • brand equity
  • brand positioning
Q13 | Which of the following is not considered part of the carefully blended mix ofpromotion tools?
  • direct marketing.
  • advertising.
  • sales promotion.
  • relationship marketing.
Q14 | The total number of different people or households exposed to an advertisingschedule during a given time is known as
  • push
  • outcome
  • reach
  • feedback
Q15 | _________ is an identifying announcement of sponsorship at the beginning,end, or breaks of radio and television sponsored programs.
  • digital flex.
  • mobile billboard.
  • online advertising.
  • billboard.
Q16 | Total coverage by television and radio of a given geographic area is_________.
  • blank coverage.
  • blanket coverage.
  • zero coverage.
  • national coverage.
Q17 | ______________ is an elaborate booklet, usually bound with a special cover.
  • leaflet.
  • brochure.
  • pamphlet.
  • hoarding.
Q18 | Misleading ads are prohibited in India under the_________________Act.
  • asci
  • ipr
  • copyright
  • monopolies and restrictive trade practices
Q19 | ____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period.
  • pass time.
  • frequent time.
  • agency time.
  • clear time.
Q20 | __________________refers to a situation when an advertiser withdraws theproduct advertised and substitutes it with a different quality product.
  • surrogate advertising
  • disparagement
  • bait-and-switch
  • remediation
Q21 | ____________ is a term used to define a medium geographical potential.
  • transmitter.
  • antenna.
  • mass audience.
  • coverage.
Q22 | . _____________ is a kind of advertising run by a local advertiser inconjunction with a national advertiser.
  • local advertising
  • cooperative advertising
  • international advertising
  • national advertising
Q23 | Advertising in a directory is ______________.
  • delivery advertising.
  • directory advertising.
  • direct advertising.
  • dynamic advertising.
Q24 | Letters, folders, reprints, or other material sent through the mails directly toprospective purchases is____________.
  • instant mail advertising.
  • retrieve mail advertising.
  • spam.
  • direct mail advertising.
Q25 | ______________ is one of the doyens of Indian advertising.
  • alque padamsee
  • piyush panday
  • r.k.swamy
  • subhash ghosal