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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 6
Q1 | Brand positioning : Strategies for Competitive advantage is authored by______________.
- michacl schudson
- subroto sengupta
- john sinclair
- subhash ghosal
Q2 | Russel H colley pioneered the approach called DAGMAR which stands for
- defining advertising goals for measured advertising results
- defining advertising goals for measuring and achieving results
- delivering advertising goals for measured advertising results
- developing advertising goals for mixed advertising responses
Q3 | _______________ is called the Mecca of rural advertising.
- sri lanka
- africa
- pakistan
- india
Q4 | Coca-Cola India has undertaken various, CSR activities in the field of______________.
- sanitation
- environment
- water harvesting
- healthy active living
Q5 | ________________ is an advertising agency established by a company to lookafter its advertising requirements.
- house agency
- full-service agency
- ala carte agency
- industrial agency
Q6 | Research plays a critical role in advertising ______________.
- brand development
- product-perception
- uncertainty
- decision making
Q7 | Segmentation helps Multi-brand advertisers to avoid _________________.
- brand images
- brand cannibalization
- brand loyalty
- brand power
Q8 | _________________ are always worried about safety and security, arecautions consumers.
- strives
- actualizes
- strugglers
- believers
Q9 | Perceptual mapping is based on __________________.
- consumer preference
- brand preference
- order of preference
- situation analysis
Q10 | When creativity is referred in the context of advertising, it is_______________.
- purposive
- informative
- frequent
- rare
Q11 | A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as
- integrated commercial
- joint commercial
- informercial
- announcement
Q12 | An ideal _____________ has to work as a bridge between research andcommunication strategy.
- idea
- brainstorming
- creativity
- creative brief
Q13 | Indian advertising has for long been criticized for ________________.
- flattery
- plagiarism
- exaggeration
- surrogate
Q14 | Media planning has become increasingly _____________________.
- digital
- innovative
- creative
- scientific
Q15 | ___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets.
- retail advertising
- financial advertising
- educational advertising
- trade advertising
Q16 | The MRTP Act has two aspects, namely restricting ________________ andcurtailing restrictive trade practices.
- monopoly
- competition
- oligopoly
- economy
Q17 | The ________________ ad for its 'while perfect' whitening range wasdiscontinued when the ASCI intervenes to say that it was 'Misleading'.
- l\oreal
- nivea
- fair and lovely
- garnier
Q18 | _______________is a well known promotion and advertising research firm inthe US with global services.
- acnielsen
- imrb
- marg
- cms
Q19 | Competitive activity research is also referred to as _______________
- positioning research
- perceptual mapping
- situation analysis research
- pre-test
Q20 | Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________
- pre test research
- post test research
- audience research
- tracking research
Q21 | Testing with a potential group of focussed users is
- pre-testing
- post- testing
- concurrent testing
- validation
Q22 | ______________________is often referred to as the Father of modernadvertising.
- thomas barratt
- piyush pandey
- david oglivy
- alyque padamsee
Q23 | The first ad agency was set up by____________.
- gutenberg.
- volney palmer.
- kuleshov.
- e.s. porter.
Q24 | _______________ is the most widely used and most visible of promotionaltools in marketing.
- publicity
- public relational
- advertising
- propaganda
Q25 | ABC stands for __________.
- audit bureau of circulations.
- advertising bureau of circulations.
- american bureau of circulations.
- african bureau of circulations.