Cases In Marketing Set 2

Bachelor of Business Administration (BBA)

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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 2

Q1 | Institutional and ideas advertising are designed to create a favorable___________and acceptability.
Q2 | ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
Q3 | ___________firms offer graphic design services for all brands and for allmedia forms.
Q4 | ___________ is a container and conveyor of information.
Q5 | ________firms specialize in e-commerce and interactive media.
Q6 | _________firm valuates marketing communication idea and tests theireffectiveness.
Q7 | B2B is _________.
Q8 | B2C is __________.
Q9 | Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
Q10 | GE is ___________.
Q11 | _____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.
Q12 | . ________ is a series of interaction between customers and a company over atime.
Q13 | __________are distinctive graphic designs used to communicate a product,company, or organization identity.
Q14 | ________is the process of creating a brand image that engages the heart andminds of customers.
Q15 | ____________are advantages that allow a product to satisfy customers needswants or desires.
Q16 | ___________ is a visualization technique that indicates how customersperceive competing brands.
Q17 | The literal meaning of trademark is ___________.
Q18 | ___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.
Q19 | ___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.
Q20 | __________ is the application of an established brand name to new productofferings.
Q21 | Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________
Q22 | ________is two way communication that sends and receives messages fromcustomers and other
Q23 | _______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.
Q24 | _________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy.
Q25 | ___________ are verbal explanations of visuals.
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