Applied Theory Of Markets Set 4 MCQs

Q1 | Which kind of Communication is Advertisement?

paid

non personal

direct communication

both a & b

Q2 | Which of the following is a paid personal communication ?

personal selling

sales promotion

telephone communication

Q3 | It is an activity or material , or both , that act as a direct inducement to resellers , salespeople and consumers. What is it?

sales promotion

personal selling

personal relation

Q4 | Rebate, discounts, window display , samples etc.. are: ?

sales promotion technique

advertising technique

sales management technique

distribution technique

Q5 | What does it called communication through mass media?

personal selling

online marketing

advertising

none of these

Q6 | Choose the name of group of people at whom advertisements are aimed?

target audience

customers

competitors

industries

Q7 | It is a broad set of communication efforts used to create and maintain favorablerelationship between an organization and its stakeholders .

public relation

vertical communication

industrial relation

all of these

Q8 | Choose the alternative name of Multi-level marketing (MLM) ?

pyramid selling

network marketing

referrel marketing

all of these

Q9 | Which business discipline is focused on the practical application of sales techniques andthe management of a firm's sales operations?

sales management

operations management

distribution management

production management.

Q10 | What is the main attraction of electronic marketing?

high transaction cost

low transaction cost

no transaction cost

veryhigh transaction cost

Q11 | E-marketing is a part of:

e-payment

e-cash

e-mail

e-commerce

Q12 | Which of the following is not an e-marketing tool?

i-radio

mobile phone

i-kiosks

cinema

Q13 | Which is an advertising on the electronic media?

e-marketing

e-distribution

e- advertising

e-mail

Q14 | Which marketing strategy is used under conditions of scarcity and during the period ofshortage?

meta marketing

demarketing

reciprocal marketing

none of these

Q15 | When advertisement is to create an image or reputation of the firm , Which type odadvertisement is this?

product ads

institutional ads

shortage ads

comparative ads

Q16 | What is MPR?

managing public relation

measuring public relation

marketing public relation

monitoring public relation

Q17 | What is Personal selling?

one way communication

printed communication

direct at individual

none of these

Q18 | What is Publicity ?

long term strategy

always positive

involves cost

none of these

Q19 | Which of the following is included in Sales promotion ?

consumer promotion

sales force promotion

dealer promotion

all of these

Q20 | Samples, buy one get one free, coups etc ..belongs to which promotion strategy?

consumer promotion

sales force promotion

trade promotion

dealer promotion

Q21 | USP stands for :

union sales promotion

unit sales promotion

uniform selling proposition

unique selling proposition

Q22 | How many stages involved in Consumer buying decision process?

six

four

five

seven

Q23 | Problem recognition, information search, evaluation and purchase is the Stages of :

consumer purchase decision

decision making process

problem solving process

pricedetermination process

Q24 | Life style , attitude ,self-concept are factors of consumer buying process, choose thesuitable option.

physical factors

psychological factors

situational factors

social factors

Q25 | Which is the influence that affect the consumer buying process resulting fromcircumstances , time and location?

psychological influence

situational influence

physical influence

social influence