Applied Theory Of Markets Set 3
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This set of Applied Theory of Markets Multiple Choice Questions & Answers (MCQs) focuses on Applied Theory Of Markets Set 3
Q1 | Which of the following is a determinant of channel selection ?
- nature of product
- price of the product
- quantity of the product
- quality of the product
Q2 | Who is the Middle man in distribution channel ?
- merchant middle man
- agent middleman
- facilitator
- all of these
Q3 | Wholesalers and retailers are: ?
- facilitators
- agents
- merchant middleman
- industrial buyers
Q4 | WhoIs the first intermediary in the channel of distribution?
- agents
- retailers
- wholesalers
- producer
Q5 | An ultimate consumer has direct contact with whom?
- producer
- retailer
- wholesaler
- agents
Q6 | Which is The best channel of distribution for Vacuum cleaner?
- direct marketing
- mail order business
- self service
- none of these
Q7 | The set of marketing intermediaries through which the goods flow from the producer toconsumer, choose the correct name.
- channel of distribution
- direct marketing
- intensive distribution
- none of these
Q8 | The word channel is derived from the French word:
- cann
- chaan
- canal
- none of these
Q9 | In a small market , which is better?
- three level channel
- two level channel
- direct marketing
- all of these
Q10 | What is the term of “ those who obtain title to goods with a view to selling them atprofit”?
- merchant middlemen
- agent middle men
- facilitators
- all of these
Q11 | Which of the following is not a non storeretailing ?
- kiosk marketing
- retail chains
- direct marketing
- tele marketing
Q12 | which type of retailers open their shops on fixed days or dates in a specified area?
- hawkers
- kiosks
- market traders
- none of these
Q13 | Itinerant retailers have :
- fixed shop/ place of business
- no fixed shop for business
- not directly meeting the customer
- none
Q14 | Who is an E-tailer ?
- e-commerce firms
- sale on the internet
- internet retailers
- all of these
Q15 | Amazone.com is an example of ?
- telemarketing
- direct marketing
- e-marketing
- fixed shop retailers
Q16 | What is term of creating an image about a product or brand in the consumers mind ?
- positioning
- target marketing
- market segmentation
- product differentiation
Q17 | Anything that has the ability to satisfy a consumer need, what is it?
- price
- package
- product
- promotion
Q18 | Which utility creates Transport system ?
- place utility
- time utility
- cutomer utility
- all of these
Q19 | New product development stage involves :
- idea generation
- niche marketing
- styling
- product positioning
Q20 | Who is called The dominant member of a marketing channel or supply chain ?
- channel power
- channel captain
- channel manager
- all of these
Q21 | What is it called, the use of telephone and non personal media to introduce products toconsumers, who then can purchase them via mail , telephone or the internet?
- direct selling
- direct marketing
- catalog marketing
- automatic vending
Q22 | Which type of communication that build and maintain favorable relationship byinforming and persuading to one or more audience to accept their product?
- horizontal communication
- diagonal communication
- promotion
- vertical communication
Q23 | What is the purpose of promotion ?
- create awareness
- stimulate demand
- reduce sales fluctuations
- all of these
Q24 | What all are the elements included in promotion mix ?
- advertising
- personal selling
- public relations
- all of these
Q25 | Sales promotion is an element of :
- product mix
- price mix
- promotion mix
- none of these