Applied Theory Of Markets Set 2
On This Page
This set of Applied Theory of Markets Multiple Choice Questions & Answers (MCQs) focuses on Applied Theory Of Markets Set 2
Q1 | What is Odd pricing?
- mark up pricing
- psychological pricing
- customary pricing
- going rate pricing
Q2 | What all are the factors affecting pricing decision ?
- cost of production
- demand of the product
- competition
- all of these
Q3 | Which is competition oriented pricing method?
- cost plus pricing
- target pricing
- customary prices
- marginal cost pricing
Q4 | what method of pricing is popular in construction activities , where the contract isawarded who quoted the highest price?
- sealed bid price
- customary prices
- target pricing
- none of these
Q5 | The price charged when the products are transferred between one or more interdependentdepartments, what is it called?
- dual pricing
- transfer pricing
- administered pricing
- all of these
Q6 | Which is the reason for skimming price?
- inelastic demand
- diversion of market
- safer price policy
- all of these
Q7 | Which is the condition for market penetration?
- high price elasticity of demand in the short run
- savings in production cost
- threat of potential competition
- all of these
Q8 | Which is the determinant of the pricing policy of a firm?
- channel of distribution
- life of product
- consumer association
- all of these
Q9 | The term product concept was first used by
- theodore levitt
- peter drucker
- e j mcclarthy
- none .
Q10 | A brand created and owned by the producer of a product or service is called:
- private brand
- manufacture’s brand
- store brand
- licensed brand .
Q11 | Which of the following is not a sales promotion tool?
- advertisement
- discount
- dealer contest
- consumer contest .
Q12 | The type of advertisement used when product enters in to growth stage of product lifecycle is known as
- reminder advertising
- primary advertising
- selective advertising
- none of these.
Q13 | Who has introduced the concept of market segmentation?
- rosser reeves
- n h borden
- wendell r smith
- none of these.
Q14 | Which of the following is not the part of demographic segmentation?
- age
- interest and activity
- income
- education
Q15 | Dividing buyers in to groups based on their knowledge attitude ,uses or response to aproduct is called:
- geographic segmentation
- psychographic segmentation
- demographic segmentation
- behavioral segmentation.
Q16 | What is Marketing channel ?
- distribution channel
- supply chain
- transportation
- none
Q17 | What is involved in Distribution mix?
- warehousing
- inventory
- transportation
- all of these
Q18 | Which utilities are created by the Marketing channels?
- time
- place
- possession
- all of these
Q19 | What links producers to other middleman or to ultimate consumers through contractualarrangement or through purchase and reselling of products?
- marketing channel
- market intermediaries
- both a & b
- none of these
Q20 | SCM stands for?
- supply chain management
- supplier chain management
- supplier chain managing
- supply cost management
Q21 | Name the type of channel of distribution Using two or more channels to distribute thesame product to the same target market?
- single distribution
- multiple distribution
- dual distribution channel
- all of these
Q22 | Name the type of distribution of Using some available outlets to distribute a product ?
- intensive distribution
- selective distribution
- exclusive distribution
- all of these
Q23 | What Is direct marketing channel?
- zero level channel
- one level channel
- two level channel
- three level channel
Q24 | How many number of intermediaries have Bata shoe manufacturing company?
- one
- two
- four
- no channel
Q25 | What is Mass distribution?
- whole distribution
- exclusive distribution
- intensive distribution
- selective distribution