Applied Theory Of Markets Set 4
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This set of Applied Theory of Markets Multiple Choice Questions & Answers (MCQs) focuses on Applied Theory Of Markets Set 4
Q1 | Which kind of Communication is Advertisement?
- paid
- non personal
- direct communication
- both a & b
Q2 | Which of the following is a paid personal communication ?
- advertisement
- personal selling
- sales promotion
- telephone communication
Q3 | It is an activity or material , or both , that act as a direct inducement to resellers , salespeople and consumers. What is it?
- sales promotion
- personal selling
- advertisement
- personal relation
Q4 | Rebate, discounts, window display , samples etc.. are: ?
- sales promotion technique
- advertising technique
- sales management technique
- distribution technique
Q5 | What does it called communication through mass media?
- personal selling
- online marketing
- advertising
- none of these
Q6 | Choose the name of group of people at whom advertisements are aimed?
- target audience
- customers
- competitors
- industries
Q7 | It is a broad set of communication efforts used to create and maintain favorablerelationship between an organization and its stakeholders .
- public relation
- vertical communication
- industrial relation
- all of these
Q8 | Choose the alternative name of Multi-level marketing (MLM) ?
- pyramid selling
- network marketing
- referrel marketing
- all of these
Q9 | Which business discipline is focused on the practical application of sales techniques andthe management of a firm's sales operations?
- sales management
- operations management
- distribution management
- production management.
Q10 | What is the main attraction of electronic marketing?
- high transaction cost
- low transaction cost
- no transaction cost
- veryhigh transaction cost
Q11 | E-marketing is a part of:
- e-payment
- e-cash
- e-commerce
Q12 | Which of the following is not an e-marketing tool?
- i-radio
- mobile phone
- i-kiosks
- cinema
Q13 | Which is an advertising on the electronic media?
- e-marketing
- e-distribution
- e- advertising
Q14 | Which marketing strategy is used under conditions of scarcity and during the period ofshortage?
- meta marketing
- demarketing
- reciprocal marketing
- none of these
Q15 | When advertisement is to create an image or reputation of the firm , Which type odadvertisement is this?
- product ads
- institutional ads
- shortage ads
- comparative ads
Q16 | What is MPR?
- managing public relation
- measuring public relation
- marketing public relation
- monitoring public relation
Q17 | What is Personal selling?
- one way communication
- printed communication
- direct at individual
- none of these
Q18 | What is Publicity ?
- long term strategy
- always positive
- involves cost
- none of these
Q19 | Which of the following is included in Sales promotion ?
- consumer promotion
- sales force promotion
- dealer promotion
- all of these
Q20 | Samples, buy one get one free, coups etc ..belongs to which promotion strategy?
- consumer promotion
- sales force promotion
- trade promotion
- dealer promotion
Q21 | USP stands for :
- union sales promotion
- unit sales promotion
- uniform selling proposition
- unique selling proposition
Q22 | How many stages involved in Consumer buying decision process?
- six
- four
- five
- seven
Q23 | Problem recognition, information search, evaluation and purchase is the Stages of :
- consumer purchase decision
- decision making process
- problem solving process
- pricedetermination process
Q24 | Life style , attitude ,self-concept are factors of consumer buying process, choose thesuitable option.
- physical factors
- psychological factors
- situational factors
- social factors
Q25 | Which is the influence that affect the consumer buying process resulting fromcircumstances , time and location?
- psychological influence
- situational influence
- physical influence
- social influence