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This set of Applied Theory of Markets Multiple Choice Questions & Answers (MCQs) focuses on Applied Theory Of Markets Set 4

Q1 | Which kind of Communication is Advertisement?
  • paid
  • non personal
  • direct communication
  • both a & b
Q2 | Which of the following is a paid personal communication ?
  • advertisement
  • personal selling
  • sales promotion
  • telephone communication
Q3 | It is an activity or material , or both , that act as a direct inducement to resellers , salespeople and consumers. What is it?
  • sales promotion
  • personal selling
  • advertisement
  • personal relation
Q4 | Rebate, discounts, window display , samples etc.. are: ?
  • sales promotion technique
  • advertising technique
  • sales management technique
  • distribution technique
Q5 | What does it called communication through mass media?
  • personal selling
  • online marketing
  • advertising
  • none of these
Q6 | Choose the name of group of people at whom advertisements are aimed?
  • target audience
  • customers
  • competitors
  • industries
Q7 | It is a broad set of communication efforts used to create and maintain favorablerelationship between an organization and its stakeholders .
  • public relation
  • vertical communication
  • industrial relation
  • all of these
Q8 | Choose the alternative name of Multi-level marketing (MLM) ?
  • pyramid selling
  • network marketing
  • referrel marketing
  • all of these
Q9 | Which business discipline is focused on the practical application of sales techniques andthe management of a firm's sales operations?
  • sales management
  • operations management
  • distribution management
  • production management.
Q10 | What is the main attraction of electronic marketing?
  • high transaction cost
  • low transaction cost
  • no transaction cost
  • veryhigh transaction cost
Q11 | E-marketing is a part of:
  • e-payment
  • e-cash
  • e-mail
  • e-commerce
Q12 | Which of the following is not an e-marketing tool?
  • i-radio
  • mobile phone
  • i-kiosks
  • cinema
Q13 | Which is an advertising on the electronic media?
  • e-marketing
  • e-distribution
  • e- advertising
  • e-mail
Q14 | Which marketing strategy is used under conditions of scarcity and during the period ofshortage?
  • meta marketing
  • demarketing
  • reciprocal marketing
  • none of these
Q15 | When advertisement is to create an image or reputation of the firm , Which type odadvertisement is this?
  • product ads
  • institutional ads
  • shortage ads
  • comparative ads
Q16 | What is MPR?
  • managing public relation
  • measuring public relation
  • marketing public relation
  • monitoring public relation
Q17 | What is Personal selling?
  • one way communication
  • printed communication
  • direct at individual
  • none of these
Q18 | What is Publicity ?
  • long term strategy
  • always positive
  • involves cost
  • none of these
Q19 | Which of the following is included in Sales promotion ?
  • consumer promotion
  • sales force promotion
  • dealer promotion
  • all of these
Q20 | Samples, buy one get one free, coups etc ..belongs to which promotion strategy?
  • consumer promotion
  • sales force promotion
  • trade promotion
  • dealer promotion
Q21 | USP stands for :
  • union sales promotion
  • unit sales promotion
  • uniform selling proposition
  • unique selling proposition
Q22 | How many stages involved in Consumer buying decision process?
  • six
  • four
  • five
  • seven
Q23 | Problem recognition, information search, evaluation and purchase is the Stages of :
  • consumer purchase decision
  • decision making process
  • problem solving process
  • pricedetermination process
Q24 | Life style , attitude ,self-concept are factors of consumer buying process, choose thesuitable option.
  • physical factors
  • psychological factors
  • situational factors
  • social factors
Q25 | Which is the influence that affect the consumer buying process resulting fromcircumstances , time and location?
  • psychological influence
  • situational influence
  • physical influence
  • social influence