Applied Theory Of Markets Set 6
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This set of Applied Theory of Markets Multiple Choice Questions & Answers (MCQs) focuses on Applied Theory Of Markets Set 6
Q1 | Which buying motive is based on careful thinking and logical reasoning?
- product motives
- rational motives
- target
- patronage motives
Q2 | Which of the following marketing approach that analyses different functions ofmarketing?
- product approach
- social approach
- managerial approach
- functional approach
Q3 | Which of the following function helps in analyzing the buyers habits, popularity of aproduct, effectiveness of an advertising media ?
- marketing research
- product planning & development
- advertising
- sales promotion
Q4 | Choose the term for Collection and concentration of goods of the same type fromdifferent source at a place?
- selling
- packaging
- assembling
- warehousing
Q5 | what is refers to the Classification of standard product in to certain classes?
- grading
- pricing
- financing
- risk taking
Q6 | Which of the following function involves gauging customers requirements and designinga product or service to serve that requirement?
- marketing
- selling
- distribution
- valuation
Q7 | On the basis of nature of competition markets can be classified in to :
- blue ocean market
- red ocean market
- sellers market
- none of these
Q8 | Which type of market have the features of homogeneity, uniform selling price , free entryand exit of firms etc ?
- perfect market
- imperfect market
- buyers market
- monopsony
Q9 | Which among is amarketing approach?
- product approach
- production approach
- marketing approach
- concentration approach
Q10 | Choose the facilitating function of marketing .
- branding
- selling
- incentives
- distribution
Q11 | What is called an assembling of goods at a central place have to be distributed amongcustomers?
- distribution
- assembling
- dispersion
- concentration
Q12 | An uncontrollable factor which have bearing on the functioning of marketing departmentof any organization, What does it called?
- market
- marketing environment
- marketing system
- market strategies
Q13 | What is refers to forces affecting the entire society or economy at large.
- micro environment
- macro environment
- internal environment
- external environment
Q14 | Marketing is a:
- goal oriented process
- social process
- exchange process
- all of these
Q15 | Which of the following is not included in the physical supply?
- standardization
- transportation
- storage
- packaging
Q16 | What is the force or factors that affect marketing policies , decision and operations of abusiness is called?
- marketing mix
- production
- marketing control
- marketing environment
Q17 | How can you classify the market On the basis of area?
- very short period market
- retail market
- capital market
- national market
Q18 | On the basis of demand and supply , market can be classified in to :
- seller’s market
- buyer’s market
- spot market
- both a & b
Q19 | When a market is said to be imperfect?
- product are identical and uniform price
- free entry and exit of firms
- different price and similar product
- products are not identical and -
Q20 | Accessibility, homogeneity, profitability and growth potential are the criteria forchoosing any one of the following option, choose the correct one?
- market research criteria
- product differentiation basis
- criteria for market segmentation
- none of these
Q21 | In Which market segmentation, the producer doesn’t differentiate between differentcustomers?
- undifferentiated
- concentrated
- customized
- personalized
Q22 | Which segmentation approach is used in consumer products?
- undifferentiated marketing
- concentrated marketing
- differentiated marketing
- all of the above
Q23 | Construction of bridge, home repair etc are examples of:
- concentrated marketing
- customized marketing
- differentiated marketing
- none of these
Q24 | What is the Base of segmentation of consumer markets?
- demographic & geographic segmentation
- psychographic segmentation
- behavioral segmentation
- all of these
Q25 | What is Retailing through internet ?
- e-commerce
- m-commerce
- e-tailing
- e-sale