Applied Theory Of Markets Set 7
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This set of Applied Theory of Markets Multiple Choice Questions & Answers (MCQs) focuses on Applied Theory Of Markets Set 7
Q1 | What is the reason of Popularity of e-commerce?
- most safe delivery
- lower price for product
- no warehousing is needed
- global access
Q2 | What is the feature of Any time business?
- physical distribution
- online marketing
- e-commerce
- all of these
Q3 | Super markets , hire purchase shops , street stall holders etc .. belongs to which category?
- itinerant retailers
- fixed shop retailers
- small scale retailers
- large scale retailers
Q4 | Who are Itinerant retailers?
- having fixed shops
- having shops
- having no fixed shops
- having no fixed place for selling
Q5 | Home parties ,mail order, tele marketing etc… belong to which type of marketing?
- indirect marketing
- direct marketing
- one level channel
- all of these
Q6 | Which type marketing coca cola company has used?
- meta marketing
- mega marketing
- mass marketing
- event marketing
Q7 | The group of elements price ,product ,promotion and place constitute :
- market mix
- product mix
- marketing mix
- promotion mix
Q8 | Which concept is based on the principle that marketing is not a department , but it ispervasive throughout the company ?
- production
- holistic
- modern
- selling
Q9 | What refers to product planning?
- merchandising
- assembling
- r&d
- none of these
Q10 | Name Market where goods are transacted on the spot or immediately.
- perfect market
- spot market
- future market
- none of these
Q11 | The market in which goods are bought and sold in bulk quantity :
- retail market
- world market
- wholesale market
- none of these
Q12 | Market where shares, debentures, bonds etc…of companies are bought and sold :
- money market
- stock market
- foreign exchange market
- international market
Q13 | Where Marketing is applicable?
- goods
- property
- events
- all of these
Q14 | Rural consumers are:
- price sensitive
- less price sensitive
- quality conscious
- none of these
Q15 | An organization directs its marketing efforts at two or more segments by developing amarketing mix for each segment. Which is this approach?
- total market approach
- concentration approach
- multi- segment approach
- none of these
Q16 | Which of the following is not an element of demographic segmentation?
- family size
- income
- population density
- religion
Q17 | Name The process of assessing the relative worth of different market segments andselecting one or more segments ?
- target marketing
- market segmentation
- product differentiation
- none of these
Q18 | The process of introducing higher quality products by a manufacturer , which term iscorrect?
- trading up
- trading down
- quality high
- none of these
Q19 | Under which category of consumer goods TV falls ?
- convenience goods
- shopping goods
- brown goods
- yellow goods
Q20 | “fixing very low price to stimulate the growth of the market”. Give the name of pricingstrategy.
- cost plus pricing
- skimming pricing
- target pricing
- none of these
Q21 | A brand name which is used for several products belonging to the same company iscalled:
- trade mark
- individual brand
- family brand
- multiple brand
Q22 | Give the expansion of FMCG.
- fast movable customer goods
- fast moving customer goods
- fast moving consumer goods
- fast moved consumer goods
Q23 | Name the channel of distribution which consists of manufacturer and consumer.
- zero level channel
- nil channel
- one level channel
- none of these
Q24 | Which of the following market where there is no physical delivery of goods ?
- spot market
- future market
- perfect market
- none of these
Q25 | Economic forces of marketing environment include:
- economic condition
- buying power
- peoples willingness to spend
- all of these