Consumer Behaviour Set 3

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 3

Q1 | If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed a(n):
Q2 | ___________ puts people into a frame of mind of liking or disliking things, of movingtoward or away from them.
Q3 | Which of the following is NOT one of the five stages of the buyer decision process?
Q4 | According to the buyer decision process suggested in the text, the first stage is characterizedas being one of:
Q5 | The buying process can be triggered by a(n) __________ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.
Q6 | The stage in the buyer decision process in which the consumer is aroused to search formore information is called:
Q7 | The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer wouldhave obtained the information by using a(n):
Q8 | Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. These two factors are best described as being:
Q9 | With respect to post purchase behavior, the larger the gap between expectations and performance:
Q10 | Cognitive dissonance occurs in which stage of the buyer decision process model?
Q11 | A company must always guard against dissatisfying customers. On average, a satisfiedcustomer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
Q12 | The _________________ is the mental process through which an individual passes from firsthearing about an innovation to final adoption.
Q13 | All of the following are part of the adoption process that consumers may go through whenconsidering an innovation EXCEPT:
Q14 | With respect to adopter categories, the _______________ are guided by respect, are theopinion leaders in their communities, and adopt new ideas early but carefully.
Q15 | With respect to adopter categories, the ___________________ are skeptical and they adoptan innovation only after a majority of people have tried it.
Q16 | Several characteristics are especially important in influencing an innovation’s rate ofadoption. _________ is the degree to which the innovation may be tried on a limited basis.
Q17 | If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the:
Q18 | All of the following are among the primary differences between a business market and aconsumer market EXCEPT:
Q19 | The business marketer normally deals with _____________ than the consumer marketerdoes.
Q20 | When demand comes (as it does in the business market) from the demand for consumergoods, this form of demand is called:
Q21 | That business markets have more buyers involved in the purchase decision is evidence ofwhich of the following characteristic differences between business and consumer markets?
Q22 | The place in the business buying behavior model where interpersonal and individualinfluences might interact is called the:
Q23 | In a _______________, the buyer reorders something without any modifications.
Q24 | In a _______________, the buyer wants to change something about productspecifications, prices, terms, or suppliers.
Q25 | When a firm buys a product or service for the first time, it is facing a:
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