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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 3

Q1 | If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed a(n):
  • rule.
  • attitude. .
  • belief.
  • cue.
Q2 | ___________ puts people into a frame of mind of liking or disliking things, of movingtoward or away from them.
  • a rule
  • an attitude .
  • a belief
  • a cue
Q3 | Which of the following is NOT one of the five stages of the buyer decision process?
  • need recognition
  • brand identification .
  • information search
  • purchase decision
Q4 | According to the buyer decision process suggested in the text, the first stage is characterizedas being one of:
  • awareness.
  • information search.
  • need recognition. .
  • demand formulation.
Q5 | The buying process can be triggered by a(n) __________ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.
  • awareness
  • external stimuli
  • internal stimuli .
  • experiential motivation
Q6 | The stage in the buyer decision process in which the consumer is aroused to search formore information is called:
  • information search. .
  • evaluation of alternatives.
  • search for needs.
  • perceptual search.
Q7 | The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer wouldhave obtained the information by using a(n):
  • personal source.
  • commercial source.
  • informative source.
  • experiential source. . 61. how the consumer processes information to arrive at brand choices occurs during which stage
Q8 | Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. These two factors are best described as being:
  • the cost and availability of the product.
  • the attitude of others and the cost of the product.
  • the availability of the product and unexpected situational factors.
  • the attitude of others and unexpected situational factors. .
Q9 | With respect to post purchase behavior, the larger the gap between expectations and performance:
  • the greater likelihood of re-purchase.
  • the greater the customer’s dissatisfaction. .
  • the less likely the consumer will be influenced by advertising.
  • the less likely the consumer will need sales confirmation and support.
Q10 | Cognitive dissonance occurs in which stage of the buyer decision process model?
  • need recognition
  • information search
  • evaluation of alternatives
  • post purchase conflict .
Q11 | A company must always guard against dissatisfying customers. On average, a satisfiedcustomer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
  • 7
  • 9
  • 11 .
  • 30
Q12 | The _________________ is the mental process through which an individual passes from firsthearing about an innovation to final adoption.
  • adoption process .
  • consumption process
  • innovation process
  • new product development process
Q13 | All of the following are part of the adoption process that consumers may go through whenconsidering an innovation EXCEPT:
  • awareness.
  • process. .
  • interest.
  • trial.
Q14 | With respect to adopter categories, the _______________ are guided by respect, are theopinion leaders in their communities, and adopt new ideas early but carefully.
  • seekers
  • innovators
  • early adopters .
  • early majority
Q15 | With respect to adopter categories, the ___________________ are skeptical and they adoptan innovation only after a majority of people have tried it.
  • early adopters
  • early majority
  • late majority .
  • laggards
Q16 | Several characteristics are especially important in influencing an innovation’s rate ofadoption. _________ is the degree to which the innovation may be tried on a limited basis.
  • relative advantage
  • synchronization
  • compatibility
  • divisibility .
Q17 | If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the:
  • business market. .
  • international market.
  • consumer market.
  • private sector market.
Q18 | All of the following are among the primary differences between a business market and aconsumer market EXCEPT:
  • purchase decisions to satisfy needs. .
  • market structure and demand.
  • the nature of the buying unit.
  • the types of decisions and the decision process involved.
Q19 | The business marketer normally deals with _____________ than the consumer marketerdoes.
  • far greater but smaller buyers
  • far greater and larger buyers
  • far fewer but far larger buyers
  • far fewer and smaller buyers
Q20 | When demand comes (as it does in the business market) from the demand for consumergoods, this form of demand is called:
  • kinked demand.
  • inelastic demand.
  • cyclical dema
  • Derived demand.
Q21 | That business markets have more buyers involved in the purchase decision is evidence ofwhich of the following characteristic differences between business and consumer markets?
  • market structure and demand
  • the nature of the buying unit .
  • types of decisions made
  • type of decision process itself
Q22 | The place in the business buying behavior model where interpersonal and individualinfluences might interact is called the:
  • environment.
  • response. .
  • stimuli.
  • buying center.
Q23 | In a _______________, the buyer reorders something without any modifications.
  • habitual rebuy
  • straight rebuy .
  • modified rebuy
  • new task buy
Q24 | In a _______________, the buyer wants to change something about productspecifications, prices, terms, or suppliers.
  • habitual rebuy
  • straight rebuy
  • modified rebuy .
  • new task buy
Q25 | When a firm buys a product or service for the first time, it is facing a:
  • habitual rebuy situation.
  • straight rebuy situation.
  • modified rebuy situation.
  • new task situation. .