Consumer Behaviour Set 8
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 8
Q1 | People will forget much that they learn. They tend to retain information that supportstheir attitudes and beliefs. This is called _____.
- selective retention .
- selective distortion
- selective attitude
- selective attention
Q2 | _____ advertising is when consumers are affected by marketing messages without evenknowing it.
- alternative evaluation
- subliminal .
- complex
- motive
Q3 | _____ describes changes in an individual’s behaviour arising from experience.
- lifestyle
- learning .
- perception
- cognitive dissonance
Q4 | Learning occurs through the interplay of all of the following except _____.
- drives
- stimuli
- cues
- dissonance behaviour . 189. _____ are subtle stimuli that determine where, when, and how a person responds to
Q5 | The practical significance of _____ for marketers is that they can build up demand fora product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
- alternative evaluations
- social classes
- the learning theory .
- subcultures
Q6 | A _____ is a descriptive thought that a person has about something.
- lifestyle
- motive
- belief .
- habitual behaviour
Q7 | _____ describes a person’s relatively consistent evaluations, feelings, and tendenciestoward an object or idea.
- lifestyle
- motive
- habitual behaviour
- attitude .
Q8 | A person’s attitudes fit into a pattern, and to change one attitude may require difficultadjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes.
- usually .
- not
- once in a while
- seldom
Q9 | All of the following are part of habitual buying behaviour except which one?
- consumers search extensively for information through the usual belief–attitude– behaviour sequence.
- a repetition creates brand familiarity rather than brand conviction. .
- the buying process involves brand beliefs formed by passive learning.
- none of the above.
Q10 | In one way or another, most large companies sell to _____.
- consumers
- other organizations .
- employees
- not-for-profit companies
Q11 | What can we say about the size of the business market compared to consumer markets?
- it is approximately the same.
- it is smaller.
- it is huge. .
- there is no need to compare them.
Q12 | The buyer decision process consists of five stages. Which of the following is not one of thesestages?
- need recognition.
- information search.
- variety-seeking buying behaviour. .
- purchase decision
Q13 | The buying process starts with _____the buyer recognizes a problem or need.
- need recognition .
- information search
- evaluation of alternatives
- purchase decision
Q14 | The consumer can obtain information from any of several sources. Which is not one of thesesources?
- personal.
- commercial.
- attitude. .
- public.
Q15 | The most effective source that consumers obtain information from is _____ because itlegitimizes or evaluates products for the buyer.
- commercial
- public
- experimental
- personal . 201. the marketer needs to know about ---------- that is, how the consumer processes information
Q16 | Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. What is one of these factors?
- post purchase behaviour.
- attitude of others. .
- cognitive dissonance.
- habitual buying behaviour.
Q17 | The marketer’s job does not end when the product is bought. After purchasing the product, theconsumer will be satisfied or dissatisfied and will engage in _____.
- habitual buying behaviour
- alterative evaluation
- post purchase behaviour .
- variety-seeking buying behaviour
Q18 | What determines whether the buyer is satisfied or dissatisfied with a purchase? The answerlies in the relationship between the consumer’s expectations and the product’s _____.
- perceived performance .
- brand personality
- recognition
- consumer market
Q19 | Almost all major purchases result in _____, or discomfort caused by post purchase conflict.
- opinion leaders
- cognitive dissonance
- purchase decisions
- complex buying behaviour
Q20 | _____ is a key to building lasting relationships with consumers.
- personality
- alternative evaluations
- need recognition
- customer satisfaction .
Q21 | Companies should set up systems that _____ customers to complain.
- discourage
- encourage .
- do not allow
- any of the above
Q22 | A new product is a good, service, or idea that is perceived by some potential customers asnew. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
- new product recognition
- adoption process .
- variety-seeking buying behaviour
- information search
Q23 | Which is not one of the stages that customers go through in the process of adopting a newproduct?
- awareness.
- interest.
- evaluation.
- culture. .
Q24 | Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of _____.
- alternative evaluation
- dissonance-reducing buying behaviour
- influence of product on rate of adoption .
- habitual buying behaviour
Q25 | Family is one of the _____ factors that influence consumer behavior.
- cultural
- social .
- personal
- psychological