Consumer Behaviour Set 9
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 9
Q1 | Opinion leaders are sometimes referred to as _____.
- the influential .
- the upper class
- the middle class
- buzz marketers
Q2 | -------------------------- is the buying behavior of final consumers
- Global purchasing
- Business buying Behaviour
- Reseller buyer behaviour
- Consumer buyer behaviour.
Q3 | Which of the following is s situation in which consumer behaviour occurs?
- Communication situation
- Purchase situation
- Usage situation
- All of the above
Q4 | Consumer protection act was passed in the year
- 1948
- 1968
- 1986
- 1975
Q5 | Injurious consumption occurs when
- A product is introduced that does not meet consumer needs
- Individual makes consumption decisions that have a negative impact on their long run well being
- A firm advertises benefits that the product cannot deliver
- Consumers purchase product for symbolic rather than functional reasons
Q6 | When a consumers purchase a product for the first time and buys a small quantity than usual,this purchase would be considered as a ____________
- Sample
- Repeat
- Long term
- All of the above
Q7 | Repeat purchase is closely related to the concept of
- Brand image
- Brand loyalty
- Brand equity
- Brand culture
Q8 | Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers
- Brand
- Destination
- Basic
- Enthusiast
Q9 | Post purchase evaluation means
- Researching consumers who have previously bought the product
- Comparing the purchase outcome with previous expectations
- Feelings of disappointment following a purhase
- Both A and B
Q10 | Remembrance of good points that are related to choose a brand a compared to competingbrand is called
- Selective attention
- Selective distortion
- Selective retention
- All of the above
Q11 | In measuring consumer major AIO dimensions activities includes
- Social events
- Social issues
- Recreation
- Both A and B
Q12 | Higher is gap between product performance and customer expectations, customer is
- More satisfied
- More dissatisfied
- More delighted
- None of the above
Q13 | When the performance of the product matches the more than the expectations of theconsumer it is called as
- Delight
- Satisfaction
- Highly satisfied
- All the above
Q14 | Which is not marketed by social marketing?
- Ideas
- Intangible product
- Practices
- Behaviour
Q15 | Needs of customers are triggered by
- Internal stimuli
- external stiumuli
- Both A and B
- None of the Above
Q16 | Tendency to which experiences of potential customers fits with innovation is called
- Relative advantage
- Divisibility
- Communicability
- Compatibility
Q17 | Any individual who purchases goods and services from the market for his/her end-use iscalled a..................
- Customer
- Purchaser
- Consumer
- All these
Q18 | ------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer perception
Q19 | ------------- is a branch which deals with the various stages a consumer goes through beforepurchasing products or services for his end use.
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer perception
Q20 | -------------- refers to how an individual perceives a particular message
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer interpretation.
Q21 | “----------- is the action and decisions process or people who purchase goods and services forpersonal consumption.”
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer interpretation.
Q22 | ________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs.
- The marketing concept
- The strategic plan
- The product influences
- The price influences.
Q23 | Many sub-cultural barriers are decreasing because of mass communication, mass transit,and a ___________________.
- Decline in the influence of religious values
- Decline in communal influences
- Strong awareness of brands in the market
- Strong awareness of pricing policies in the market.
Q24 | ___________ develop on the basis of wealth, skills and power.
- Economical classes
- Purchasing communities
- Competitors
- Social classes.
Q25 | The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:
- Lipinski model of buying behavior.
- Stimulus-response model of buyer behavior.
- Freudian model of buying behavior.
- Maslow’s model of life-cycle changes.