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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 13

Q1 | In terms of behaviour; culture, social class and reference group influences have beenrelated to purchase and _________________
  • Economic situation
  • Situational influences
  • Consumption decisions
  • Physiological influences
Q2 | At the top of Maslow’s hierarchy of needs ( shown as pyramid in the text) are …………….Needs.
  • Esteem
  • Self-actualization
  • Social
  • Safety
Q3 | A person ………….. consists of all the groups that have a direct or indirect influence on his orher attitudes or behaviour.
  • Sub culture
  • Family
  • Social class
  • Reference group
Q4 | Which of the following would be the best illustration of a sub culture?
  • a religion
  • a group of close friends
  • your university
  • a fraternity or sorority
Q5 | Understanding of consumer needs and then develops a marketing mix to satisfy these needs.
  • Marketing concepts
  • Strategic plan
  • The product influences
  • The price influences
Q6 | ………………. Is the single factor that best indicates the social class.
  • Time
  • Money
  • Occupation
  • Passion
Q7 | Marketing strategies are often designed to influence ………… and lead to profitable exchanges.
  • Consumer decision making
  • Sales strategies
  • Advertising strategies
  • Export strategies
Q8 | …………… refers to the information a consumer has stored their memory a product or service.
  • Cognitive dissonance
  • Product knowledge
  • Product research
  • Marketing research
Q9 | …………….. can influence the consumers thought about products.
  • Marketing & popularity
  • Advertising, sales promotion, sales people and publicity
  • Sales promotion, popularity and market
  • Billboards
Q10 | …………………….. describes changes in an individual behaviour arising from experience.
  • Modelling
  • Motivation
  • Perception
  • Learning
Q11 | Maslow’s hierarchy of needs includes all except which of the following.
  • Cognition
  • Physiological
  • Safety
  • Belongings
Q12 | Which of the following is not a part of group influence.
  • Social class
  • Social group
  • Reference group
  • Personality
Q13 | Which step of the buyer decision process immediately precedes the purchase decision?
  • Evaluation of alternatives
  • Information search
  • Need recognition
  • Post purchase behaviour
Q14 | The stage in the adoption process where the consumer considers whether trying the new productmake sense is called?
  • Interest
  • Trial
  • Evaluation
  • Adoption
Q15 | Another term for a motive is a
  • Action
  • Need
  • Cue
  • Drive
Q16 | The marketing information system begins and ends with ……………. .?
  • Marketing managers
  • Marketing intelligence
  • Information technology
  • consumers
Q17 | In family decision making, _ are those family members who use or consume a particular product or service.
  • users
  • Gatekeepers
  • buyers
  • Preparers
Q18 | In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.
  • Mantainers
  • Gatekeepers
  • buyers
  • Preparers
Q19 | In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service.
  • Gatekeepers
  • buyers
  • Preparers
  • disposers.
Q20 | _ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society.
  • personality
  • Culture
  • Attitude
  • Social Class
Q21 | _ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.
  • Culture
  • Subculture
  • Social class
  • Personality
Q22 | A _ may be defined as two or more people who interact to accomplish some goals.
  • Trait
  • Culture
  • Subculture
  • group
Q23 | If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On
  • secondary
  • primary
  • informal
  • formal
Q24 | if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
  • primary
  • secondary
  • informal
  • formal
Q25 | depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.
  • primary
  • formal
  • informal
  • secondary