Consumer Behaviour Set 11
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 11
Q1 | The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
- buying center .
- purchasing center
- bidding center
- demand-supply center
Q2 | Considering the major influences on business buyer behavior, as shown in a model in thetext, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
- environmental
- organizational
- interpersonal .
- individual
Q3 | The stage of the business buying process where the buyer describes the characteristics andquantity of the needed item is called ___________
- Problem recognition.
- General need description. .
- Product specification.
- Proposal solicitation.
Q4 | If a buying team is asked by the purchasing department to rank the importance of reliability,durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________
- Problem recognition.
- General need description. .
- Product specification.
- Proposal solicitation.
Q5 | ________________ is the stage of business buying where an organization decides on andspecifies the best technical product characteristics for a needed item.
- Problem recognition
- General need description
- Product specification .
- Proposal solicitation.
Q6 | _________________ is an approach to cost reduction in which components are studiedcarefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
- Cost analysis
- Order analysis
- Product analysis
- Value analysis .
Q7 | Factors such as supplier reputation for repair and servicing capabilities are important criteriafor evaluation at which stage in the business buying process?
- problem recognition
- supplier search
- supplier selection .
- order-routine specification.
Q8 | Blanket contracts are typically part of which of the following stages in the business buying process?
- general need description
- product specification
- supplier selection
- order-routine specification .
Q9 | The _______________ may lead the buyer to continue, modify, or drop the arrangementthat has been entered into by the buyer and seller.
- performance review .
- order-routine specification
- supplier selection
- general need description
Q10 | For the marketing manager, social class offers some insights into consumer behavior and ispotentially useful as a ___________________.
- Market research information
- Market segmentation variable .
- Source of understanding competition’s strategy
- Source to predict future trends
Q11 | __________ are factors that have been shown to affect consumer behavior.
- Brand name, quality, newness, and complexity .
- Advertising, marketing, product, and price
- Outlets, strategies, concept, and brand name
- Quality, advertising, product positioning,
Q12 | The reason that higher prices may not affect consumer buying is _______________.
- Most consumers prefer brand names which have higher prices
- 70% of the total population looks for quality services and is willing to pay higher prices
- Consumers believe that higher prices indicate higher quality or prestige .
- Most consumers feel that the price is actually affordable
Q13 | ___________ are the groups that individuals look to when forming attitudes and opinions.
- Reference groups .
- Teenage groups
- Religious groups
- Adult groups
Q14 | For which of the following products would the reference group influence be the strongest?
- A best-seller novel
- A pickup truck .
- A loaf of bread
- A pair of jeans
Q15 | Primary reference groups include ________________.
- College students
- Office colleagues
- Family and close friends .
- Sports groups
Q16 | Secondary reference groups include ________________.
- Family and close friends
- Sports groups
- Ethnic and religious groups
- Fraternal organizations and professional associations .
Q17 | Marketing strategies are often designed to influence _______________ and lead toprofitable exchanges.
- Consumer decision making .
- Sales strategies
- Advertising strategies
- Export strategies
Q18 | __________ refers to the information a consumer has stored in their memory about aproduct or service.
- Cognitive dissonance
- Product knowledge .
- Product research
- Marketing research.
Q19 | Which of Maslow's needs reflects individuals' desires for status, superiority, self respect, and prestige?
- safety
- self-actualization
- physiological
- esteem
Q20 | Which of Maslow's needs involves the desire for self-fulfillment, to become all that one iscapable of becoming?
- safety
- self-actualization
- physiological
- belongingness
Q21 | Primary reference groups include ________________
- college students
- office colleague
- family and close friends
- sports groups
Q22 | _________________ refers to the buying behavior of final consumers.
- Consumer buyer behavior
- Target market buying
- Market segment business
- Business buying behavior
Q23 | ____________ is individuals and households who buy goods and services for personalconsumption.
- The target market
- A market segment
- The consumer market
- The ethnographic market
Q24 | ________are based on such things as geographic areas, religions, nationalities, ethnic3groups, and age.
- Multilingual needs
- Cultures
- Subcultures
- Product adaptation requirements
Q25 | _____________ has become increasingly important for developing a marketing strategy inecent years.
- Change in consumers’ attitudes
- Inflation of the dollar
- The concept and the brand
- Age groups, such as the teen market, baby boomers, and the mature market A