Consumer Behaviour Set 20

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 20

Q1 | Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
Q2 | With respect to post purchase behavior, the larger the gap between expectations and performance:
Q3 | Cognitive dissonance occurs in which stage of the buyer decision process model?
Q4 | A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.
Q5 | The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
Q6 | All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:
Q7 | With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.
Q8 | With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.
Q9 | Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
Q10 | If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________
Q11 | All of the following are among the primary differences between a business market and a consumer market except ____________
Q12 | The business marketer normally deals with _____________ than the consumer marketer does.
Q13 | When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
Q14 | General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________
Q15 | That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?
Q16 | The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________
Q17 | In a _______________, the buyer reorders something without any modifications.
Q18 | In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.
Q19 | When a firm buys a product or service for the first time, it is facing a _____________
Q20 | The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?
Q21 | The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
Q22 | Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
Q23 | The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________
Q24 | If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________
Q25 | ________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item.
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