Consumer Behaviour Set 13

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 13

Q1 | In terms of behaviour; culture, social class and reference group influences have beenrelated to purchase and _________________
Q2 | At the top of Maslow’s hierarchy of needs ( shown as pyramid in the text) are …………….Needs.
Q3 | A person ………….. consists of all the groups that have a direct or indirect influence on his orher attitudes or behaviour.
Q4 | Which of the following would be the best illustration of a sub culture?
Q5 | Understanding of consumer needs and then develops a marketing mix to satisfy these needs.
Q6 | ………………. Is the single factor that best indicates the social class.
Q7 | Marketing strategies are often designed to influence ………… and lead to profitable exchanges.
Q8 | …………… refers to the information a consumer has stored their memory a product or service.
Q9 | …………….. can influence the consumers thought about products.
Q10 | …………………….. describes changes in an individual behaviour arising from experience.
Q11 | Maslow’s hierarchy of needs includes all except which of the following.
Q12 | Which of the following is not a part of group influence.
Q13 | Which step of the buyer decision process immediately precedes the purchase decision?
Q14 | The stage in the adoption process where the consumer considers whether trying the new productmake sense is called?
Q15 | Another term for a motive is a
Q16 | The marketing information system begins and ends with ……………. .?
Q17 | In family decision making, _ are those family members who use or consume a particular product or service.
Q18 | In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.
Q19 | In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service.
Q20 | _ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society.
Q21 | _ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.
Q22 | A _ may be defined as two or more people who interact to accomplish some goals.
Q23 | If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On
Q24 | if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
Q25 | depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.
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