Retail Management Set 11

Bachelor of Business Administration (BBA),

Master of Commerce (M.com),

Bachelor of Management Studies (BMS),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 11

Q1 | Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
Q2 | Consumer premiums are considered to be a form of.
Q3 | A transient customer is a consumer who visits a retailer.
Q4 | Merchandise availability is an example of a.
Q5 | Which of the following is not a factor in determining the service level to offer
Q6 | Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
Q7 | Which of the following is not part of a visual communications program
Q8 | In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
Q9 | A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.
Q10 | Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer's behavior?
Q11 | Which of the following psychological factors drive a person to satisfy his need andwants.
Q12 | Which of the following buying instruments does not found in consumer buying?
Q13 | Which of the following factors influence the organizational buying decision process?
Q14 | Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.
Q15 | When making 'purchasing decisions', the chief considerations involved in theorganizational buying are.
Q16 | Which of the following do not include while in the learning process of a market- oriented organization.
Q17 | Management information system MIS supplies information, which include datafrom both internal and external sources is useful for .
Q18 | Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.
Q19 | Which level of organization uses management information systems data in its decision making?
Q20 | Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
Q21 | Identify the correct sequence of the following marketing approaches in order oftheir existence.
Q22 | If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .
Q23 | What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
Q24 | Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
Q25 | Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
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