Retail Management Set 14

Bachelor of Business Administration (BBA),

Master of Commerce (M.com),

Bachelor of Management Studies (BMS),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 14

Q1 | Which business unit holds a large market share in a mature and slow growingindustry?
  • Dog.
  • Cash cow.
  • Question mark.
  • Star.
Answer: Cash cow.
Q2 | Which of the following provides a basis for monitoring and controllingorganizational performance?
  • Daily reports
  • Weekly reports
  • Long-term objectives
  • Annual objectives
Answer: Annual objectives
Q3 | In which of the following pricing approaches is pricing based on consumerdemand?
  • Functional approach.
  • Business approach.
  • Market approach.
  • Innovative approach.
Answer: Market approach.
Q4 | A/an ---- helps people understand the behavior patterns that are expected of themin particular circumstances
  • Advisory policy.
  • Explicit policy.
  • Mandatory policy.
  • Implicit policy.
Answer: Explicit policy.
Q5 | Agricultural market set up by stae government to procure agricultural producedirectly from farmers
  • Haats
  • Mandis
  • Kirana
  • public distribution system
Answer: Mandis
Q6 | Consumer do their own picking, pay in cash and carry the merchandise away
  • Automated Vending
  • Super market
  • The Cash and carry
  • direct response retail
Answer: The Cash and carry
Q7 | What are the major determinants of employee motivation?
  • Reward and coercive power.
  • New technologies.
  • Personal power and future growth prospects.
  • Information and connection power.
Answer: Reward and coercive power.
Q8 | Which marketing tool uses multiple factors to assess industry attractiveness andbusiness strength?
  • The GE Grid.
  • The BCG matrix
  • The turn around strategy.
  • SWOT analysis.
Answer: The GE Grid.
Q9 | ---- forms the basis for the allocation of corporate resources.
  • Financial evaluation.
  • Organizational growth.
  • Organizational structure.
  • Organizational culture.
Answer: Organizational structure.
Q10 | ---- is often critical for the proper accomplishment of a divestiture and can providecomfort to the employee as well as to potential buyers.
  • A flexible management.
  • A stable management.
  • An active management
  • None of the above.
Answer: A stable management.
Q11 | It is a requirement imposed by a vendor that a retailer cannot sell an item for theless than a specific price.
  • Resale Price Maintenance (RPM)
  • Charge back
  • Standard price
  • uniform price
Answer: Resale Price Maintenance (RPM)
Q12 | Parking space is very important for........
  • Product
  • Retail store
  • Transportation
  • Machine
Answer: Retail store
Q13 | Layout means perfect.......of store.
  • Location
  • Site
  • Structure
  • Variety
Answer: Structure
Q14 | ...........is important to increase the sales of a retail store
  • Promotion
  • Channels
  • Transportation
  • Machine
Answer: Promotion
Q15 | …..is the important benefit a marketer could get from a retailer through tradepromotion?
  • Advertising.
  • Financial help.
  • More shelf space.
  • None of the above.
Answer: More shelf space.
Q16 | An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .
  • Direct marketing.
  • Indirect marketing.
  • Database marketing.
  • Meta marketing.
Answer: Direct marketing.
Q17 | What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.
  • Multi-channel conflict.
  • Horizontal channel conflict.
  • Vertical channel conflict
  • None of the above.
Answer: Multi-channel conflict.
Q18 | Which of the following items is a component of a good business plan?
  • Operating requirements.
  • Description of the location/demographics.
  • Employee benefits.
  • All of the above.
Answer: Operating requirements.
Q19 | When analyzing your business and its environment it is useful to carefully inspect its:.
  • Threats.
  • Strengths and weakness.
  • Opportunities.
  • All of the above.
Answer: All of the above.
Q20 | Which one of the following represents the best long-run opportunity in a firm's portfolio?
  • Cash cow.
  • Star.
  • Question mark.
  • Dog.
Answer: Star.
Q21 | . Which of the following provides a basis for monitoring and controllingorganizational performance?
  • Daily reports
  • Weekly reports
  • Long-term objectives
  • Annual objectives
Answer: Annual objectives
Q22 | . Agricultural market set up by stae government to procure agricultural producedirectly from farmers
  • Haats
  • Mandis
  • Kirana
  • public distribution system
Answer: Mandis
Q23 | . Consumer do their own picking, pay in cash and carry the merchandise away
  • Automated Vending
  • Super market
  • The Cash and carry
  • direct response retail
Answer: The Cash and carry
Q24 | What are the major determinants of employee motivation?
  • Reward and coercive power.
  • New technologies.
  • Personal power and future growth prospects.
  • Information and connection power.
Answer: Reward and coercive power.
Q25 | To take consistent decisions about store decor, product assortment, media, priceand service levels and advertising messages, the marketer needs to
  • Define the target market
  • Profile the target market
  • Both a and b
  • None of the above
Answer: Both a and b
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