Retail Management Set 15

Bachelor of Business Administration (BBA),

Master of Commerce (M.com),

Bachelor of Management Studies (BMS),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 15

Q1 | Product assortment breadth focuses on
  • Number of categories per product lines
  • Items and variants in each category per product line
  • Both a & b
  • None of the above
Answer: Number of categories per product lines
Q2 | Product assortment depth focus on
  • Number of categories per product lines
  • Items and variants in each category per product line
  • Both a & b
  • None of the above
Answer: Items and variants in each category per product line
Q3 | As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.
  • True
  • False
  • Can't say
  • None of the above
Answer: True
Q4 | Direct profit profitability is related to
  • Measuring a product's handling costs
  • Measuring a product's sales cost
  • Measuring a product's manufacturing costs
  • None of the above
Answer: Measuring a product's handling costs
Q5 | Prices must be decided in relation to
  • The product
  • The service assortment mix
  • The target market and competition
  • All of the above
Answer: All of the above
Q6 | Fine specialty stores falls into
  • High-mark up, lower volume group
  • Low-mark up, higher volume group
  • High-mark up, higher volume group
  • None of the above
Answer: High-mark up, lower volume group
Q7 | Discount stores and mass merchandisers falls into
  • High-mark up, lower volume group
  • Low-mark up, higher volume group
  • High-mark up, higher volume group
  • None of the above
Answer: Low-mark up, higher volume group
Q8 | Retailers can evaluate a particular store's sales effectiveness by looking at
  • A number of passing on an average day
  • Percentage who buy and average amount per sale
  • Percentage who enter the store
  • All of the above
Answer: A number of passing on an average day
Q9 | A private-label brand is also known as
  • A reseller brand
  • A store brand
  • A distributor brand
  • All of the above
Answer: All of the above
Q10 | A private-label brand is developed by
  • Wholesalers
  • Retailers
  • Both a and b
  • None of the above
Answer: Both a and b
Q11 | Generics are
  • Unbranded versions of common products
  • Plainly packaged versions of common products
  • Less expensive versions of common products
  • All of above are true
Answer: All of above are true
Q12 | Slotting fee is related to the costs associated with
  • When distributors piles the stock
  • When supermarkets accept a new brand
  • When manufacturers markets the products
  • All of the above
Answer: When supermarkets accept a new brand
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