Retail Management Set 1
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 1
Q1 | What is not easy to change in Retail Management?
- promotion
- location
- price
- merchandise mix
Q2 | Which is not the basic reason of the importance of Retail Location?
- customer convenience
- competitive advantage
- cost of investment
- light and ventilation
Q3 | Which products are produced and marketed by companies to many retailers?
- national brands
- local brands
- unbranded
- commodities
Q4 | The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.
- racetrack
- standee
- grid
- loop
Q5 | Free standing sites are located at ____________
- traffic signals at highways
- high pedestrian traffic area
- remote locations
- low pedestrian traffic area
Q6 | Freedom layout indicates that merchandise is arranged ______________.
- in a symmetrical manner
- in circles
- in an asymmetrical manner
- non to the options
Q7 | How difficult it is to change retail location frequently?
- extremely difficult
- not difficult at all
- absolutely easy
- some what difficult
Q8 | For which retail offering location is very important?
- mail order
- party plan
- departmental store
- catalogue marketing
Q9 | A retailer’s ______________ is the key to its ability to attract customers.
- location
- promotion system
- pricing system
- store personnel
Q10 | A store that stocks particular type of merchandise
- convenience
- speciality
- departmental
- non store
Q11 | This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market
- fii
- franchising
- fdi
- iip
Q12 | ______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer
- point of sales
- frequent shopper progrmme
- campaign
- customer retension
Q13 | The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion
- fad
- category killers
- variety
- assortment
Q14 | The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as
- merchandise management
- procurement
- distribution
- sales
Q15 | This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor
- grid
- free flow
- spine
- loop
Q16 | The major componenet of solid waste that a retailer generates in the environment
- branding
- labelling
- packaging
- naming
Q17 | This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected
- point of sales
- customer analytics
- campaign
- crm
Q18 | This involves agreements to fix prices between parties at different levels of the same marketing channel
- edlp
- psychological
- predatory
- discount
Q19 | This display exhibits heavier, bulkier items than racks hold
- open
- closesd
- case
- ensemble
Q20 | The word Retail is derived from the------ word.
- latin.
- french.
- english.
- german.
Q21 | Retailer is a person who sells the goods in a---------.
- large quantities.
- small quantities.
- both a & b.
- none of these.
Q22 | The main objective of the management is--------.
- profitability.
- sales growth.
- return on investment
- all of these.
Q23 | In retailing there is a direct interaction with-------.
- producer.
- customer.
- wholesaler.
- all of these.
Q24 | Retailing creates-------.
- time utility.
- place utility.
- ownership utility.
- all of these.
Q25 | ---------activities performed by the retailers.
- assortment of offerings.
- holding stock.
- extending services.
- all of these.