Retail Management Set 11
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 11
Q1 | Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
- awareness of its two locations
- sales among incoming freshmen.
- sales to 40 percent.
- All the above belong in the retailer's advertising objectives
Q2 | Consumer premiums are considered to be a form of.
- joint-sponsored sales promotion.
- publicity that utilizes OPM.
- advertising.
- sole-sponsored sales promotion.
Q3 | A transient customer is a consumer who visits a retailer.
- and finds the item desired in a matter of minutes
- only when his or her regular retailer is closed.
- that does not meet his or her customer service expectations.
- while on vacation
Q4 | Merchandise availability is an example of a.
- cost of sales
- pretransaction service.
- operating cost.
- transaction service.
Q5 | Which of the following is not a factor in determining the service level to offer
- income of target market.
- price image of the retailer.
- services offered by the competition
- firm's management structure
Q6 | Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
- feedback from supervisors.
- the number of complaints a salesperson should have to handle.
- the amount of variety involved
- the appropriate degree of autonomous.
Q7 | Which of the following is not part of a visual communications program
- Store name and logo.
- institutional signage.
- lifestyles graphics.
- television advertising
Q8 | In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
- Complex buying behavior.
- Variety seeking behavior.
- Dissonance reducing behavior.
- Habitual buying behavior
Q9 | A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.
- Social learning.
- Sub-culture.
- Culture.
- Social development.
Q10 | Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer's behavior?
- Cultural factors.
- Psychological factors.
- Personal factors.
- Social factors
Q11 | Which of the following psychological factors drive a person to satisfy his need andwants.
- Motivation.
- Perception.
- Learning.
- Beliefs and attitudes.
Q12 | Which of the following buying instruments does not found in consumer buying?
- Requests for quotations.
- Proposals.
- Purchase contracts.
- None of the above
Q13 | Which of the following factors influence the organizational buying decision process?
- Buyers objectives.
- Purchasing policies and resources
- Size and composition or buyers.
- All of the above.
Q14 | Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.
- Inspection.
- Description.
- Sampling.
- Negotiation.
Q15 | When making 'purchasing decisions', the chief considerations involved in theorganizational buying are.
- Product quality.
- Price.
- Service.
- All the above.
Q16 | Which of the following do not include while in the learning process of a market- oriented organization.
- Open-minded inquiry.
- Synergistic information distribution.
- Mutually informed interpretation and accessible memory.
- None of the above.
Q17 | Management information system MIS supplies information, which include datafrom both internal and external sources is useful for .
- Order processing.
- Invoicing.
- customer analysis and product performance.
- all of the above.
Q18 | Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.
- Assessing the information needs.
- Developing the needed information.
- Distributing the information.
- All of the above
Q19 | Which level of organization uses management information systems data in its decision making?
- Lower level.
- Middle level.
- Top level.
- All of the above.
Q20 | Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
- Sales decision support systems.
- Marketing decision support systems.
- Standardized information systems.
- None of the above
Q21 | Identify the correct sequence of the following marketing approaches in order oftheir existence.
- Product-variety marketing; Mass marketing and Target marketing.
- Target marketing; product, variety marketing and mass marketing.
- Mass marketing; Product-variety marketing.
- Mass marketing; Target marketing and product variety marketing
Q22 | If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .
- Mass marketing.
- Target marketing.
- Individual marketing.
- Product-variety marketing.
Q23 | What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
- Market targeting.
- Market positioning.
- Market segmentation
- Market coordination.
Q24 | Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
- Understanding consumer perceptions.
- Position products in the mind of consumer.
- Design appropriate marketing mix.
- All of the above.
Q25 | Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
- Geographical segmentation.
- Demographic segmentation.
- Geo-demographic segmentation.
- Geographic segmentation.