On This Page

This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 11

Q1 | Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
  • awareness of its two locations
  • sales among incoming freshmen.
  • sales to 40 percent.
  • All the above belong in the retailer's advertising objectives
Q2 | Consumer premiums are considered to be a form of.
  • joint-sponsored sales promotion.
  • publicity that utilizes OPM.
  • advertising.
  • sole-sponsored sales promotion.
Q3 | A transient customer is a consumer who visits a retailer.
  • and finds the item desired in a matter of minutes
  • only when his or her regular retailer is closed.
  • that does not meet his or her customer service expectations.
  • while on vacation
Q4 | Merchandise availability is an example of a.
  • cost of sales
  • pretransaction service.
  • operating cost.
  • transaction service.
Q5 | Which of the following is not a factor in determining the service level to offer
  • income of target market.
  • price image of the retailer.
  • services offered by the competition
  • firm's management structure
Q6 | Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
  • feedback from supervisors.
  • the number of complaints a salesperson should have to handle.
  • the amount of variety involved
  • the appropriate degree of autonomous.
Q7 | Which of the following is not part of a visual communications program
  • Store name and logo.
  • institutional signage.
  • lifestyles graphics.
  • television advertising
Q8 | In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
  • Complex buying behavior.
  • Variety seeking behavior.
  • Dissonance reducing behavior.
  • Habitual buying behavior
Q9 | A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.
  • Social learning.
  • Sub-culture.
  • Culture.
  • Social development.
Q10 | Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer's behavior?
  • Cultural factors.
  • Psychological factors.
  • Personal factors.
  • Social factors
Q11 | Which of the following psychological factors drive a person to satisfy his need andwants.
  • Motivation.
  • Perception.
  • Learning.
  • Beliefs and attitudes.
Q12 | Which of the following buying instruments does not found in consumer buying?
  • Requests for quotations.
  • Proposals.
  • Purchase contracts.
  • None of the above
Q13 | Which of the following factors influence the organizational buying decision process?
  • Buyers objectives.
  • Purchasing policies and resources
  • Size and composition or buyers.
  • All of the above.
Q14 | Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.
  • Inspection.
  • Description.
  • Sampling.
  • Negotiation.
Q15 | When making 'purchasing decisions', the chief considerations involved in theorganizational buying are.
  • Product quality.
  • Price.
  • Service.
  • All the above.
Q16 | Which of the following do not include while in the learning process of a market- oriented organization.
  • Open-minded inquiry.
  • Synergistic information distribution.
  • Mutually informed interpretation and accessible memory.
  • None of the above.
Q17 | Management information system MIS supplies information, which include datafrom both internal and external sources is useful for .
  • Order processing.
  • Invoicing.
  • customer analysis and product performance.
  • all of the above.
Q18 | Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.
  • Assessing the information needs.
  • Developing the needed information.
  • Distributing the information.
  • All of the above
Q19 | Which level of organization uses management information systems data in its decision making?
  • Lower level.
  • Middle level.
  • Top level.
  • All of the above.
Q20 | Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
  • Sales decision support systems.
  • Marketing decision support systems.
  • Standardized information systems.
  • None of the above
Q21 | Identify the correct sequence of the following marketing approaches in order oftheir existence.
  • Product-variety marketing; Mass marketing and Target marketing.
  • Target marketing; product, variety marketing and mass marketing.
  • Mass marketing; Product-variety marketing.
  • Mass marketing; Target marketing and product variety marketing
Q22 | If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .
  • Mass marketing.
  • Target marketing.
  • Individual marketing.
  • Product-variety marketing.
Q23 | What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
  • Market targeting.
  • Market positioning.
  • Market segmentation
  • Market coordination.
Q24 | Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
  • Understanding consumer perceptions.
  • Position products in the mind of consumer.
  • Design appropriate marketing mix.
  • All of the above.
Q25 | Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
  • Geographical segmentation.
  • Demographic segmentation.
  • Geo-demographic segmentation.
  • Geographic segmentation.