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This set of Social Media Analytics (SMA) Multiple Choice Questions & Answers (MCQs) focuses on Social Media Analytics Set 3
Q1 | ___________for a node is simply its degree.
- Degree
- Eigenvector
- Katz
- Closeness
Q2 | __________defines how important a node is within a network.
- Centrality
- Degree
- prominence
- None of these
Q3 | ______________ centrality takes its maximum value
- Closeness
- Betweenness
- Group
- None of these
Q4 | __________algorithm will compute shortest paths from a single node to all other nodes.
- Betweenness
- Brandes’
- Dijkstra’s
- None of these
Q5 | _____centrality is defined as the number of nodes from outside the group that are connected to group members.
- Group degree
- Closeness
- Betweenness
- None of these
Q6 | _______determines how links (edges) are formed in a social graph.
- Transitivity
- Reciprocity
- Centrality
- Linking behavior
Q7 | transitive behavior needs at least ________edges.
- Three
- two
- one
- four
Q8 | ________is a simplified version of transitivity
- clustering coefficient
- Reciprocity
- Centrality
- Transitivity
Q9 | __________considers closed loops of length 2
- Transitivity
- Centrality
- Reciprocity
- None of these
Q10 | ______ theory measures how consistent individuals are in assigning status to their neighbors.
- Social status
- clustering coefficient
- Closeness
- clustering coefficient
Q11 | When using network information, the similarity between two nodes can be computed by measuring their ________
- structural equivalence
- their regular equivalence.
- both a and b
- None of these
Q12 | In directed graphs_____________variants of degree centrality.
- prestige
- gregariousness
- both a and b
- None of these
Q13 | __________defines a normalized version of Katz centrality.
- PageRank centrality
- eigenvector centrality
- Betweenness centrality
- None of these
Q14 | ________is the behavior individuals exhibit with respect to other individuals.
- user-user behavior
- User-Community Behavior
- User-Entity Behavior
- None of these
Q15 | _______represents the interactions users have with other users
- Link data
- content data
- both
- None of these
Q16 | __________algorithms determine features that contribute the most to the prediction of the class attribute.
- classification
- Features selection
- both
- None of these
Q17 | In Behavior Analysis Methodology___________ step aims to find the relationship between features and behavior
- An observable behavior
- Features.
- Feature-Behavior Association.
- observable behavior
Q18 | __________ Modeling allow for controlled experiments and simulationsthat can help study individuals in social media
- An observable behavior
- Individual Behavior Modeling
- Feature-Behavior Association.
- None of these
Q19 | When a behavior di_x000B_uses in a network, one can use _______model
- threshold models
- Cascade Models
- both
- None of these
Q20 | _________ models are sender-centric.
- threshold models
- Cascade Models
- both
- None of these
Q21 | _________ models receiver-centric.
- threshold models
- Cascade Models
- both
- None of these
Q22 | __________ examples of individual behavior modeling.
- Cascade Models
- threshold models
- None of these
- both
Q23 | _______measures can be used to calculate similarity
- Katz measure
- Rooted PageRank.
- Hitting and Commute Time
- all of the above