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This set of Social Media Analytics (SMA) Multiple Choice Questions & Answers (MCQs) focuses on Social Media Analytics Set 11
Q1 | ______community is when people with common interests and know exactly whether they belong to a community or not
- explicit
- Social
- implicit
- common
Q2 | Octoparse can be used for data extraction on
- hasgtag
Q3 | __________features a web-based dashboard that shows real-time insights
- SoTrender
- Brand24
- cyfe
- LikeAlyzer
Q4 | _____tracks Facebook, Twitter and YouTube, both for your pages and that of your competitors.
- SoTrender
- Brand24
- Social Bakers
- LikeAlyzer
Q5 | which of following is paid Facebook Analytics tool
- LikeAlyzer
- SoTrender
- sociograph.io
- Facebook insights
Q6 | ________is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn.
- LikeAlyzer
- cyfe
- Brand24
- Social Bakers
Q7 | ___________is the first free Facebook Analytics tool
- LikeAlyzer
- sociograph.io
- Facebook insights
- Brand24
Q8 | _______allows you to enter any Facebook page without authorization to measure and analyse its performance
- LikeAlyzer
- SoTrender
- sociograph.io
- Facebook insights
Q9 | __________is not a Facebook Analytics tool.
- LikeAlyzer
- SoTrender
- cyfe
- Social Bakers
Q10 | Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for_________ analytics.
- Twittern
- Google+
- LinkedI
Q11 | Python library to connect to Twitter’s API called ________
- Numpy
- Tweepy
- Matplotlib
- Pandas
Q12 | Twitter API result is in a__________ format
- Numeric
- CSV
- JSON
- Key-Value
Q13 | All data we gather from Twitter is written in ____________ format
- CSV
- JSON
- Key-Value
- Java
Q14 | Mining social web is transforming curiosity into __________
- Data
- insights
- Key-Value
- information
Q15 | Twitter allows people to communicate with ________characters messages
- 140
- 120
- 180
- 100
Q16 | _____________do not require mutual acceptance of a connection between users.
- None of above
Q17 | Calculating simple frequencies applied to unstructured text(tweets) called as ___________
- lexical diversity
- sparse diversity
- linear diversity
- None of above
Q18 | Which are offline generated social media data sources?
- telephone marketing and customer support
- printed press
- E-commerce
- Both a and b
Q19 | The two ways of data gathering in social media analytics are and .
- API ; web crawling
- online ; offline
- estimated data sources; factual data sources
- None of these
Q20 | The total number of people who see your content is content is termed as .
- impressions
- reach
- post
- economic value
Q21 | Which platform uses the Graph API as the primary way to get data into and out of the platform?
- None of these
Q22 | What is amplification in social media metrics?
- Total number of Audience Comments (or Replies) Per Post
- Total number of Likes Per Post
- Sum of Short and Long Term Revenue and Cost Savings
- Total number of Shares or Clicks Per Post (or Video)
Q23 | Which are the types of visualization in social networks?
- semantic and temporal
- node-link representation and matrix representation
- structural, semantic, temporal and statistical
- None of these
Q24 | Which are the different layout mechanisms used for visualization of social networks?
- Property-based Layouts and Spectral layouts
- Radial layouts
- Force-directed and Energy-based Layouts
- All of the above
Q25 | Which are the most common data mining applications related to social networking sites?
- Group detection and Recommendation systems
- Data representation
- Group profiling
- Both a and c