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This set of Social Media Analytics (SMA) Multiple Choice Questions & Answers (MCQs) focuses on Social Media Analytics Set 11

Q1 | ______community is when people with common interests and know exactly whether they belong to a community or not
  • explicit
  • Social
  • implicit
  • common
Q2 | Octoparse can be used for data extraction on
  • Twitter
  • instagram
  • hasgtag
  • Facebook
Q3 | __________features a web-based dashboard that shows real-time insights
  • SoTrender
  • Brand24
  • cyfe
  • LikeAlyzer
Q4 | _____tracks Facebook, Twitter and YouTube, both for your pages and that of your competitors.
  • SoTrender
  • Brand24
  • Social Bakers
  • LikeAlyzer
Q5 | which of following is paid Facebook Analytics tool
  • LikeAlyzer
  • SoTrender
  • sociograph.io
  • Facebook insights
Q6 | ________is another tool that offers a more complete social analysis than just Facebook, also including Twitter, YouTube, Instagram, Pinterest and LinkedIn.
  • LikeAlyzer
  • cyfe
  • Brand24
  • Social Bakers
Q7 | ___________is the first free Facebook Analytics tool
  • LikeAlyzer
  • sociograph.io
  • Facebook insights
  • Brand24
Q8 | _______allows you to enter any Facebook page without authorization to measure and analyse its performance
  • LikeAlyzer
  • SoTrender
  • sociograph.io
  • Facebook insights
Q9 | __________is not a Facebook Analytics tool.
  • LikeAlyzer
  • SoTrender
  • cyfe
  • Social Bakers
Q10 | Quintly covers Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, but it has a free tool for_________ analytics.
  • Facebook
  • Twittern
  • Google+
  • LinkedI
Q11 | Python library to connect to Twitter’s API called ________
  • Numpy
  • Tweepy
  • Matplotlib
  • Pandas
Q12 | Twitter API result is in a__________ format
  • Numeric
  • CSV
  • JSON
  • Key-Value
Q13 | All data we gather from Twitter is written in ____________ format
  • CSV
  • JSON
  • Key-Value
  • Java
Q14 | Mining social web is transforming curiosity into __________
  • Data
  • insights
  • Key-Value
  • information
Q15 | Twitter allows people to communicate with ________characters messages
  • 140
  • 120
  • 180
  • 100
Q16 | _____________do not require mutual acceptance of a connection between users.
  • Facebook
  • Twitter
  • LinkedIn
  • None of above
Q17 | Calculating simple frequencies applied to unstructured text(tweets) called as ___________
  • lexical diversity
  • sparse diversity
  • linear diversity
  • None of above
Q18 | Which are offline generated social media data sources?
  • telephone marketing and customer support
  • printed press
  • E-commerce
  • Both a and b
Q19 | The two ways of data gathering in social media analytics are                       and .
  • API ; web crawling
  • online ; offline
  • estimated data sources; factual data sources
  • None of these
Q20 | The total number of people who see your content is content is termed as .
  • impressions
  • reach
  • post
  • economic value
Q21 | Which platform uses the Graph API as the primary way to get data into and out of the platform?
  • Facebook
  • Twitter
  • Instagram
  • None of these
Q22 | What is amplification in social media metrics?
  • Total number of Audience Comments (or Replies) Per Post
  • Total number of Likes Per Post
  • Sum of Short and Long Term Revenue and Cost Savings
  • Total number of Shares or Clicks Per Post (or Video)
Q23 | Which are the types of visualization in social networks?
  • semantic and temporal
  • node-link representation and matrix representation
  • structural, semantic, temporal and statistical
  • None of these
Q24 | Which are the different layout mechanisms used for visualization of social networks?
  • Property-based Layouts and Spectral layouts
  • Radial layouts
  • Force-directed and Energy-based Layouts
  • All of the above
Q25 | Which are the most common data mining applications related to social networking sites?
  • Group detection and Recommendation systems
  • Data representation
  • Group profiling
  • Both a and c