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This set of Social Media Analytics (SMA) Multiple Choice Questions & Answers (MCQs) focuses on Social Media Analytics Set 6
Q1 | Larger Social n/w ing sites ____________
- will force niche social n/w sites out of business.
- sets social media trends
- expected to see declining growth rate
- better fit for non profit organizations
Q2 | White label social n/w is privately run by non profit organization
- true
- false
Q3 | WHICH SOCIAL NETWORK DOES NOT OFFER ANALYTICS?
- LinekIn
- None of Above
Q4 | Which of the following is NOT a fundamental area of change regarding people's media habits?
- Communication.
- Conversation
- Collaboration
- Choice
Q5 | WHICH SOCIAL NETWORK DOES NOT PROVIDE USERS WITH SELFIE FILTERS?
- LinekIn
Q6 | WHAT IS THE LARGEST GLOBAL SOCIAL NETWORK (BY TOTAL ACTIVE USERS)?
- LinekIn
Q7 | Which of the following is valuable in increasing page rank?
- paying for placement
- static content
- quantity of links from other highly ranked pages to your site
- None of Above
Q8 | What is social media optimization?
- Creating content for publicity via social n/w
- writing content
- Creating content easily indexed
- Hiring people to create content for social n/w
Q9 | What is vlog?
- Video log
- Video Blog
- log of blog
- None of Above
Q10 | Which technology concerned with social media privacy?
- Data Science
- Ethical Hacking
- Cyber Security
- DBMS
Q11 | Which of these is usually not kept private on social media?
- photos
- username
- invitation
- None of Above
Q12 | Which of these social media platforms features end to end encryption?
- Snapchat
Q13 | Which of these is a password protect measure?
- tagging friends less often
- setting strong passwords
- using multiple accounts
- making onformation private
Q14 | Which social network is considered the most popular for social media marketing?
- Linkdin
- Whats App
Q15 | What is the name for Facebook`s ranking algorithm?
- Like Rank
- Face rank
- Page rank
- Edge rank
Q16 | Which of the following is an important aspect of creating blogs and posting content?
- Using a witty user name
- Posting at least once a month to the blog
- Social Media Optimization
- All of the above
Q17 | What is meant by "micro-blogging"?
- Blogs which are posted by companies, not individuals
- Blogs with limited individual posts, limited by character count typically
- Blogging from mobile devices
- All of the above
Q18 | What is "social media optimization"?
- Creating content which easily creates publicity via social networks
- Writing clear content
- Creating short content which is easily indexed
- Hiring people to create content for social networks
Q19 | What would the marketing budget section of a marketing plan detail?
- The cost to write the plan
- The marketing personnel job descriptions
- The expected costs for each ad campaign based on the delivery method
- None of the above
Q20 | How does creating a social network marketing plan differ from a traditional marketing plan?
- The brand image should be completely different for social marketing
- The staff requirements and skill sets for social marketing are different
- Other than the method of delivery, a marketing plan either way will be similar
- None of the above
Q21 | Which of the following is functions of social media for business?
- Are you participating in the conversation and sharing?
- Are you listening and monitoring what is being said about you?
- Both A and B
- None of the above
Q22 | Social networks are organized primarily around _____________
- Brands
- People
- Discussions
- interests
Q23 | Which social network most popular for Business to Business marketing.
- Orkut
- Ryze
Q24 | Visualization of Social n/w depicted by_____________
- Varying size of nodes
- Varying size of nodes
- Varying size and color of nodes
- None of Above
Q25 | Most common Social n/w characteristics used are__________
- Betweenness
- Closeness
- Degree
- All above