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Sdm Set 2
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Questions: 25
This set of SDM Multiple Choice Questions & Answers (MCQs) focuses on Sdm Set 2
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Q1 | …………… is teaching how to do the jobs.
Sales personnel
Sales target
Sales force training
Induction
one of the above
Q2 | Which of the following is NOT one of the major factors affecting how compensation is structured for a sales force?
wage level in relation to salespeople in other organizations in the industry
salesperson's individual wage
wage structure for the sales force
number of new customers in each sales territory
one of the above
Q3 | Which of the following elements is NOT used for determining the size of a sales force in the workload method?
Number of salespeople.
Number of customers.
Length of an average call.
Number of years in sales experience
one of the above
Q4 | The most frequently used type of compensation plan is a:
Straight salary compensation plan.
Straight commission compensation plan.
Combination compensation plan.
Weighted compensation plan.
one of the above
Q5 | In medium and large firms, one would find the…………….types of organization
Line sales organization
Line and staff sales organization
Functional sales organization
None of the above
one of the above
Q6 | ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
Physical distribution.
Channel of distribution
Intensive distribution.
None of these.
one of the above
Q7 | Which of the following is not a non-store retailing?
Tele marketing.
Direct marketing.
Kiosk marketing.
Retail chains.
one of the above
Q8 | In ______________ , manufacturers supply products to a limited number of outlets in the target market.
Selective distribution
Geographical distribution
Intensive distribution.
executive distribution.
one of the above
Q9 | Which company is the pioneer in direct marketing?
Johnson &Johnson.
Eureka Forbes.
Avon cosmetics.
Cipla.
one of the above
Q10 | Ensuring the availability of the products and services as and when required by thecustomers is ______________ utility.
Time.
Place.
Form.
Profession
one of the above
Q11 | The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
Inbound logistics.
Outbound logistics
Inventory management.
Acquisition of raw materials.
one of the above
Q12 | The flow of goods from production to consumption is known as ______________.
Inbound logistics.
Outbound logistics.
Process logistics.
Reverse logistics
one of the above
Q13 | Marketing is a ______________ function of transferring goods from producers toconsumers.
Systematic.
Commercial.
Management.
Economic.
one of the above
Q14 | The strategy of using as many outlets as possible is called ______________.
Selective distribution.
Exclusive distribution
Intensive distribution.
None of these.
one of the above
Q15 | Which of the following is the largest retail enterprise in the world?
K mart.
Wal-Mart.
Shoppers shop.
None of these.
one of the above
Q16 | A ______________ operates multiple retail outlets under common ownership in different cities and towns.
Departmental Stores
Destination store.
Shopping malls.
Retail chain.
one of the above
Q17 | Tele- marketing is a part of ______________.
Direct marketing.
Social marketing.
Viral marketing.
Relationship marketing.
one of the above
Q18 | Direct marketing refers to a communication between the ______________ and______________ directly.
Seller and the buyer.
Firm and suppliers
Society and target market.
price and service.
one of the above
Q19 | Direct marketing is sometimes called ______________.
Self-service.
Retail stores.
Armchair shopping.
None of these.
one of the above
Q20 | The four elements; channels of distribution, transportation, warehousing and inventory constitute ______________.
Promotion mix.
Marketing mix.
Distribution mix.
Product mix.
one of the above
Q21 | The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.
less net profit
fewer domestic sales
greater conflict
inefficiency
one of the above
Q22 | To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough fora few days of operation.
limited inventory logistics
reduction-inventory management
economic order quantity
just-in-time logistics
one of the above
Q23 | Today, a growing number of firms now outsource some or all of their logistics to ________.
channel members
third-party logistics providers
intermediaries
competitors
one of the above
Q24 | When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
value delivery network
supply chain
demand chain
supply and demand chain
one of the above
Q25 | Which of the following is not a key function that intermediaries play in completingtransactions?
financing
negotiation
negotiation
promotion
one of the above
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