Sdm Set 3

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This set of SDM Multiple Choice Questions & Answers (MCQs) focuses on Sdm Set 3

Q1 | Which of the following is not a typical supply chain member?
  • wholesaler
  • customer
  • reseller
  • producer
  • one of the above
Answer: producer
Q2 | Which of the following is not an area of responsibility for a logistics manager?
  • information systems
  • marketing
  • inventory
  • purchasing
  • one of the above
Answer: marketing
Q3 | Which of the following should be the first step in designing a marketing channel?
  • identifying channel objectives
  • evaluating intermediaries
  • analysing channel alternatives
  • identifying what consumers want from the channel
  • one of the above
Answer: identifying what consumers want from the channel
Q4 | Which of the following transportation modes is used for digital products?
  • rail
  • trucks
  • air
  • the Internet
  • one of the above
Answer: the Internet
Q5 | Which type of product might require a more direct marketing channel to avoid delays and too much handling?
  • high-priced products
  • perishable products
  • lower-priced products
  • products in their decline stage
  • one of the above
Answer: perishable products
Q6 | A channel alternative is described by
  • Types of available business intermediaries
  • Number of intermediaries
  • Responsibilities and terms of each channel member
  • All of the above
  • one of the above
Answer: All of the above
Q7 | _________ suits best when the producer intends to maintain control on the service leveloffered by the resellers.
  • Exclusive distribution
  • Selective distribution
  • Intensive distribution
  • None of the above
  • one of the above
Answer: Exclusive distribution
Q8 | The best strategy used for snack foods, soft drinks, candies and gum is
  • Exclusive distribution
  • Selective distribution
  • Intensive distribution
  • None of the above
  • one of the above
Answer: Intensive distribution
Q9 | When a manufacturer threatens to terminate a relationship or withdraw a resource if intermediaries fail to cooperate it is
  • Channel power
  • Coercive power
  • Reward power
  • Legitimate power
  • one of the above
Answer: Coercive power
Q10 | A conventional marketing channel is formed of
  • Independent producer and wholesaler
  • Wholesaler and retailer
  • Independent producer, wholesaler and retailer
  • None of the above
  • one of the above
Answer: Independent producer, wholesaler and retailer
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