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This set of SDM Multiple Choice Questions & Answers (MCQs) focuses on Sdm Set 2

Q1 | …………… is teaching how to do the jobs.
  • Sales personnel
  • Sales target
  • Sales force training
  • Induction
  • one of the above
Q2 | Which of the following is NOT one of the major factors affecting how compensation is structured for a sales force?
  • wage level in relation to salespeople in other organizations in the industry
  • salesperson's individual wage
  • wage structure for the sales force
  • number of new customers in each sales territory
  • one of the above
Q3 | Which of the following elements is NOT used for determining the size of a sales force in the workload method?
  • Number of salespeople.
  • Number of customers.
  • Length of an average call.
  • Number of years in sales experience
  • one of the above
Q4 | The most frequently used type of compensation plan is a:
  • Straight salary compensation plan.
  • Straight commission compensation plan.
  • Combination compensation plan.
  • Weighted compensation plan.
  • one of the above
Q5 | In medium and large firms, one would find the…………….types of organization
  • Line sales organization
  • Line and staff sales organization
  • Functional sales organization
  • None of the above
  • one of the above
Q6 | ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
  • Physical distribution.
  • Channel of distribution
  • Intensive distribution.
  • None of these.
  • one of the above
Q7 | Which of the following is not a non-store retailing?
  • Tele marketing.
  • Direct marketing.
  • Kiosk marketing.
  • Retail chains.
  • one of the above
Q8 | In ______________ , manufacturers supply products to a limited number of outlets in the target market.
  • Selective distribution
  • Geographical distribution
  • Intensive distribution.
  • executive distribution.
  • one of the above
Q9 | Which company is the pioneer in direct marketing?
  • Johnson &Johnson.
  • Eureka Forbes.
  • Avon cosmetics.
  • Cipla.
  • one of the above
Q10 | Ensuring the availability of the products and services as and when required by thecustomers is ______________ utility.
  • Time.
  • Place.
  • Form.
  • Profession
  • one of the above
Q11 | The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
  • Inbound logistics.
  • Outbound logistics
  • Inventory management.
  • Acquisition of raw materials.
  • one of the above
Q12 | The flow of goods from production to consumption is known as ______________.
  • Inbound logistics.
  • Outbound logistics.
  • Process logistics.
  • Reverse logistics
  • one of the above
Q13 | Marketing is a ______________ function of transferring goods from producers toconsumers.
  • Systematic.
  • Commercial.
  • Management.
  • Economic.
  • one of the above
Q14 | The strategy of using as many outlets as possible is called ______________.
  • Selective distribution.
  • Exclusive distribution
  • Intensive distribution.
  • None of these.
  • one of the above
Q15 | Which of the following is the largest retail enterprise in the world?
  • K mart.
  • Wal-Mart.
  • Shoppers shop.
  • None of these.
  • one of the above
Q16 | A ______________ operates multiple retail outlets under common ownership in different cities and towns.
  • Departmental Stores
  • Destination store.
  • Shopping malls.
  • Retail chain.
  • one of the above
Q17 | Tele- marketing is a part of ______________.
  • Direct marketing.
  • Social marketing.
  • Viral marketing.
  • Relationship marketing.
  • one of the above
Q18 | Direct marketing refers to a communication between the ______________ and______________ directly.
  • Seller and the buyer.
  • Firm and suppliers
  • Society and target market.
  • price and service.
  • one of the above
Q19 | Direct marketing is sometimes called ______________.
  • Self-service.
  • Retail stores.
  • Armchair shopping.
  • None of these.
  • one of the above
Q20 | The four elements; channels of distribution, transportation, warehousing and inventory constitute ______________.
  • Promotion mix.
  • Marketing mix.
  • Distribution mix.
  • Product mix.
  • one of the above
Q21 | The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.
  • less net profit
  • fewer domestic sales
  • greater conflict
  • inefficiency
  • one of the above
Q22 | To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough fora few days of operation.
  • limited inventory logistics
  • reduction-inventory management
  • economic order quantity
  • just-in-time logistics
  • one of the above
Q23 | Today, a growing number of firms now outsource some or all of their logistics to ________.
  • channel members
  • third-party logistics providers
  • intermediaries
  • competitors
  • one of the above
Q24 | When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
  • value delivery network
  • supply chain
  • demand chain
  • supply and demand chain
  • one of the above
Q25 | Which of the following is not a key function that intermediaries play in completingtransactions?
  • financing
  • negotiation
  • negotiation
  • promotion
  • one of the above