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This set of SDM Multiple Choice Questions & Answers (MCQs) focuses on Sdm Set 2
Q1 | …………… is teaching how to do the jobs.
- Sales personnel
- Sales target
- Sales force training
- Induction
- one of the above
Q2 | Which of the following is NOT one of the major factors affecting how compensation is structured for a sales force?
- wage level in relation to salespeople in other organizations in the industry
- salesperson's individual wage
- wage structure for the sales force
- number of new customers in each sales territory
- one of the above
Q3 | Which of the following elements is NOT used for determining the size of a sales force in the workload method?
- Number of salespeople.
- Number of customers.
- Length of an average call.
- Number of years in sales experience
- one of the above
Q4 | The most frequently used type of compensation plan is a:
- Straight salary compensation plan.
- Straight commission compensation plan.
- Combination compensation plan.
- Weighted compensation plan.
- one of the above
Q5 | In medium and large firms, one would find the…………….types of organization
- Line sales organization
- Line and staff sales organization
- Functional sales organization
- None of the above
- one of the above
Q6 | ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.
- Physical distribution.
- Channel of distribution
- Intensive distribution.
- None of these.
- one of the above
Q7 | Which of the following is not a non-store retailing?
- Tele marketing.
- Direct marketing.
- Kiosk marketing.
- Retail chains.
- one of the above
Q8 | In ______________ , manufacturers supply products to a limited number of outlets in the target market.
- Selective distribution
- Geographical distribution
- Intensive distribution.
- executive distribution.
- one of the above
Q9 | Which company is the pioneer in direct marketing?
- Johnson &Johnson.
- Eureka Forbes.
- Avon cosmetics.
- Cipla.
- one of the above
Q10 | Ensuring the availability of the products and services as and when required by thecustomers is ______________ utility.
- Time.
- Place.
- Form.
- Profession
- one of the above
Q11 | The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
- Inbound logistics.
- Outbound logistics
- Inventory management.
- Acquisition of raw materials.
- one of the above
Q12 | The flow of goods from production to consumption is known as ______________.
- Inbound logistics.
- Outbound logistics.
- Process logistics.
- Reverse logistics
- one of the above
Q13 | Marketing is a ______________ function of transferring goods from producers toconsumers.
- Systematic.
- Commercial.
- Management.
- Economic.
- one of the above
Q14 | The strategy of using as many outlets as possible is called ______________.
- Selective distribution.
- Exclusive distribution
- Intensive distribution.
- None of these.
- one of the above
Q15 | Which of the following is the largest retail enterprise in the world?
- K mart.
- Wal-Mart.
- Shoppers shop.
- None of these.
- one of the above
Q16 | A ______________ operates multiple retail outlets under common ownership in different cities and towns.
- Departmental Stores
- Destination store.
- Shopping malls.
- Retail chain.
- one of the above
Q17 | Tele- marketing is a part of ______________.
- Direct marketing.
- Social marketing.
- Viral marketing.
- Relationship marketing.
- one of the above
Q18 | Direct marketing refers to a communication between the ______________ and______________ directly.
- Seller and the buyer.
- Firm and suppliers
- Society and target market.
- price and service.
- one of the above
Q19 | Direct marketing is sometimes called ______________.
- Self-service.
- Retail stores.
- Armchair shopping.
- None of these.
- one of the above
Q20 | The four elements; channels of distribution, transportation, warehousing and inventory constitute ______________.
- Promotion mix.
- Marketing mix.
- Distribution mix.
- Product mix.
- one of the above
Q21 | The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.
- less net profit
- fewer domestic sales
- greater conflict
- inefficiency
- one of the above
Q22 | To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough fora few days of operation.
- limited inventory logistics
- reduction-inventory management
- economic order quantity
- just-in-time logistics
- one of the above
Q23 | Today, a growing number of firms now outsource some or all of their logistics to ________.
- channel members
- third-party logistics providers
- intermediaries
- competitors
- one of the above
Q24 | When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
- value delivery network
- supply chain
- demand chain
- supply and demand chain
- one of the above
Q25 | Which of the following is not a key function that intermediaries play in completingtransactions?
- financing
- negotiation
- negotiation
- promotion
- one of the above