International Marketing Unit 4 Set 3
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This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 4 Set 3
Q1 | Theory of Mercantilism propagates
- Encourage exports and imports
- Encourage exports and discourage imports
- Discourage exports and imports
- Discourage exports and encourage imports
Q2 | Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework?
- Ethno Policies, Private Polies, Racial Policies, Geography
- Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
- Energy, Privacy, Real-World, Giggity
- Ethnocentrism, Polycentrism, Racialism, Governmental
Q3 | For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be:
- New Market, New Product
- New Market, Same Product
- The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
- PDI, PDV
Q4 | European and Japanese managers have been “thinking international” from the outset (beginning).
- True
- False
- none
- all
Q5 | Distribution channels vary depending on which of the following?
- Target market size
- Competition
- Available distribution intermediaries
- All of the above
Q6 | Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.
- Production, Finance
- Marketing, Distribution
- Logistic, Manufacturer
- Primary, Secondary
Q7 | Which country has more retailers than the rest of the world combined?
- Japan
- China
- India
- Germany
Q8 | The process of international market selection is typically done by using _________ toenable a quick and relatively low-cost overview of as many markets as possible.
- Quantitative data
- Secondary data
- Primary data
- All of the above
Q9 | Ethnocentrism can simply be defined as:
- Developing a simple diverse strategy for new markets
- Develop one strategy for all countries worldwide
- Use everywhere the same strategy as at home.
- Being ethnically centred on a global scale
Q10 | Which of the following would you consider to be a socio-cultural influence oninternational marketing?
- Language
- Religion
- Social organisation
- All of the above
Q11 | An overall strategy that involves the firm pouring all of its available resources into one ora select few markets is knows as:
- Maximum investment strategy
- Sprinkler Strategy
- Waterfall Strategy
- Standardization
Q12 | All of the following are actual modes of market-entry EXCEPT:
- Licensing
- Standardization
- Franchising
- Exporting
Q13 | __________ suggests spreading the company’s resources in order to gain even smallfootholds across as many markets as possible
- Direct Exporting
- Sprinkler Strategy
- Agent Intermediaries
- Waterfall Strategy
Q14 | Conditions that may encourage an organization in a domestic environment to expand are:
- Market Saturation, Slow Population, Growth, Product Adolescence
- Factors related to the firm's industrial sector, or to the company itself and its products
- A unique product with a strong competitive advantage, a forward-looking managerial philosophy, corporate objectives calling for rapid growth, as well as as of the right of talents and skills for international operations
- All of the above
Q15 | _________ usually means that the company sells to a customer in another country, be itan intermediary or an end-customer.
- Indirect exporting
- Direct Exporting
- Franchising
- Cross selling
Q16 | Which of the following alternative market entry modes offers the least risk?
- Consortia
- Strategic International Alliance
- Contract Manufacturing
- Mergers and Acquisitions
Q17 | Which of the following alternative market entry modes offers the most control and risk?
- Franchising
- Licensing
- Greenfield
- Strategic Alliance
Q18 | MEA stands for Manufacturer Export Agent
- True
- False
- none
- all
Q19 | ______________ are a partnership of two or more companies that join forces to create aseparate legal entity.
- International Joint Ventures
- International Consortia
- Mergers and Acquisitions
- Co-Branding
Q20 | An unconscious reference to one’s own culterual values, experiences, and knowledge asa basis for decisions.
- Self-Reference Criterion
- Pro Globalist
- Tolerance Effect
- Culture
Q21 | For managers selling capital equipment and big-ticket industrial services, understandingthe concept of ________ demand is absolutely fundamental to their sucess.
- Kinked
- Sliding
- Multiple
- Derived
Q22 | The concept of quality encompasses many factors, and the perception of quality restssolely with the _____________.
- Price
- Value
- Sellers
- Customer
Q23 | ISO 9000 concerns the registration and certification of a manufacturer's ___________.
- Goods
- Services
- Quality systems
- MIS
Q24 | The __________ measures customers' satisfaction and perceptions of quality of arepresentative sample of U.S goods and services.
- ISO 9000
- MIS
- ACSI
- API
Q25 | The ability to match the acceptable behaviour, norms, and values is called a product's:
- Relative advantage
- Compatibility
- Complexity
- Trial-ability