International Marketing Unit 1 Set 1
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This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 1 Set 1
Q1 | Which of the following represents a company's effort to identify and categorize groups of customers and countries according to common characteristics?
- Global positioning
- Global market segmentation
- Global marketing research.
- Global targeting
Q2 | A global market leader is an organization which-
- has the monopoly over several foreign markets
- has more than 50% global market share.
- is ahead of the competition in terms of global innovation
- is recognized as being ahead of the rest in terms of market share
Q3 | From the point of view of marketing, an organization that enjoys competitiveadvantage in an industry has done so by-
- Creating superior value for customers
- Focusing on long-term profit.
- Charging lower prices than competition
- Constantly enlarging its marketing activities.
Q4 | Regionalism is:
- an international management orientation
- a protectionist policy created to exclude third world countries from certain forms of international trade.
- the grouping of countries into regional clusters based on geographic proximity.
- all
Q5 | The main aim of global marketing is to:
- satisfy global customers better than competition
- coordinate the marketing activities within the constraints of the global environment.
- find global customers
- achieve all of the above.
Q6 | Within an international context, what are 'economies of scope' synonymous with?
- Reusing a resource from one business/country in additional businesses/countries.
- Buying components in a bulk.
- Decreased cost per unit of output
- Any of the above.
Q7 | The work of an international marketer is mainly concerned with
- translating product instructions and advertising messages.
- establishing global brands
- transferring a marketing mix to enter a market in another country
- adapting a marketing mix to enter a market in another country
Q8 | Key controllable factors in global marketing are
- government policy and legislation
- social and technical changes
- marketing activities and plans
- all of the above.
Q9 | Big multinational pharmaceutical firms try to exercise influence over the policy decisions made by government departments and regulatory agencies. Which of the following does not reflect how the companies try to exercise their influence?
- Lobbying political representatives in the legislative branch
- Ignoring their regulatory agencies
- Promising to increase their investment in R
Q10 | Foreign multinationals wishing to do business in China can be sure that:
- Their intellectual property rights will be rigorously protected by the Chinese legal system.
- Their intellectual property rights will be rigorously protected by the Chinese legal system.
- The Chinese market is expanding very rapidly compared with those of the West
- Their operations will be heavily penalised if they result in a significant increase in pollution
Q11 | Which of the following is not a business opportunity generated by globalisation?
- Access to low cost labour
- Access to low cost labour
- Currency crises
- Less stringent regulation of the business environment
Q12 | An impact analysis helps firms to:
- Identify the most probable opportunities and threats
- Assess the impact of external forces on the business.
- Assess the ability of the business to deal with these external forces
- Prioritise responses to the forces of the external environment
Q13 | Exploring the strategic implications of global warming is best described as
- An external environmental analysis
- Scenario planning
- Futures forecasting
- A PESTLE analysis
Q14 | An analysis of the external environment enables a firm to identify
- Strengths and opportunities
- Strengths and weaknesses
- Weaknesses and threats
- Opportunities and threats
Q15 | This entry strategy involves having an agreement that permits a foreign company to use industry property, technical knowhow, or engineering design in a foreign market.
- Exporting
- Licensing
- Joint venture
- Manufacturing
Q16 | Regarding foreign direct investment, developed countries are
- Largest recipients and largest sources
- Largest recipients and moderate sources
- Moderate recipients and largest sources
- Moderate recipients and moderate sources
Q17 | Sony and Pepsi joined together to market Wilson sporting goods in Japan. This strategy is
- Exporting
- Licensing
- Joint venture
- Assembly operations
Q18 | This market entry strategy should be used when a company faces high tariffs but does notwant to lose control of its operations.
- Management contract
- Licensing
- Exporting
- Manufacturing
Q19 | This strategy involves manufacturing operations in a host country for the purpose of exporting a product made there to a company's home country or to other third countries.
- Sourcing
- Joint venture
- Assembly
- Licensing
Q20 | The marketing mix (the 4 Ps of marketing) does not include
- product
- place
- practicality
- promotion
Q21 | For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
- significant
- insignificant
- meaningful
- adequate
Q22 | Marketing is not needed in
- socialist countries
- communist countries
- less developed countries
- marketing is needed in all countries
Q23 | According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
- nonprofit marketing
- business-to-business marketing
- consumer marketing
- integration of the 4 Ps
Q24 | This kind of international marketing study contrasts two or more marketing systems to identify similarities and differences.
- domestic marketing
- foreign marketing
- comparative marketing
- extensive marketing
Q25 | Midsize German companies' contribution to Germany's export success is
- significant
- minor
- uneven
- unpredictable