International Marketing Unit 3 Set 2
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This set of International Marketing Multiple Choice Questions & Answers (MCQs) focuses on International Marketing Unit 3 Set 2
Q1 | To reduce the potential compensation obligations under foreign laws on termination of distributors, the exporter should
- insist on an evergreen contract
- renew agreements without changing the language of prior texts
- include "just cause" termination provisions
- avoid having specific expiration dates
Q2 | This practice is illegal.
- gray marketing
- parallel distribution
- black market
- all of the above
Q3 | This condition will cause the U.S. Customs to refuse issuing an exclusion order to Protect a mark owner from gray marketing.
- registration of the trademark with the Trademark Office
- registration of the trademark with the Treasury Department
- order sought by an independent U.S. firm
- order sought by a foreign firm
Q4 | When a U.S. firm leaves local managers of its foreign subsidiary alone by assuming that The foreign market is difficult for outsiders to understand, this is a reflection of
- ethnocentricity
- polycentricity
- egocentricity
- none of the above
Q5 | Decentralization is likely in the case of
- ethnocentricity
- polycentricity
- geocentricity
- none of the above
Q6 | A strong orientation to the host country is known as geocentricity.
- True
- False
- none
- all
Q7 | This kind of orientation often results in duplication of effort among overseas subsidiaries.
- ethnocentricity
- polycentricity
- egocentricity
- none of the above
Q8 | Polycentricity usually results in uniform marketing.
- True
- False
- none
- all
Q9 | When companies believe that, even though countries may differ, the differences can be understood and managed, such firms are
- ethnocentric
- polycentric
- U.S.-centric
- geocentric
Q10 | A geocentric firm does not identify itself with a particular country.
- True
- False
- none
- all
Q11 | These firms allocate corporate resources without regard to national frontiers and do not hesitate making direct investment abroad.
- ethnocentric firms
- polycentric firms
- geocentric firms
- none of the above
Q12 | In terms of the PESTLE analysis, the liberalizing of international trade and tariffregimes could go in which section or sections?
- Political
- Legal
- Political and economic and legal
- Political and environmental
Q13 | An 'industry recipe' can be defined as:
- An accepted pattern of operating and competing
- A tactic for anticipating a competitor's next move
- The hidden competences that are difficult to imitate
- A strategic group
Q14 | Typically, profits are highest in which stage of the industry life-cycle?
- Introduction
- Growth
- Maturity
- Decline
Q15 | Which of the following industries is least likely to follow the conventional life-cycle model?
- Software development
- Coal mining
- Insurance broking
- Hairdressing
Q16 | Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:
- The threat of substitutes
- The power of complementors
- Seller power
- Government regulation
Q17 | The Six Forces framework is based on the principle of:
- Resource-based view
- Conduct - structure - performance
- Econometrics
- Structure - conduct – performance
Q18 | In the Six Forces, the 'threat of new entrants' relates to:
- Barriers to entry
- Substitutes
- Switching costs
- Buyer power
Q19 | An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as:
- Hypercompetitive
- Hyperactive
- Atypical
- Co-optive
Q20 | A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:
- The Trojan Horse
- The Icarus Paradox
- The Prisoner's Dilemma
- The Icarus Dilemma
Q21 | In the context of environmental analysis, 'munificence' means:
- The extent to which resources are freely available to support firms in an industry and enable them to grow
- The extent to which it is diverse
- The extent to which it is stable or turbulent
- The extent to which the industry follows the conventional life-cycle stages.
Q22 | What are most trade policies driven by?
- Conflicts of interest between nations.
- Conflicts of interest within nations.
- Disagreements regarding who should produce certain products.
- Disagreements on the prices of major commodities.
Q23 | How is international trade policies governed?
- By the IMF.
- They are not governed by anyone.
- By the GATT.
- By the U.N.
Q24 | Regionalism is:
- The grouping of countries into regional clusters based on eographic proximity.
- An international management orientation.
- A protectionist policy created to exclude third world countries from certain forms of international trade.
- An international management orientation and a protectionist policy created to
Q25 | In 2003, the US had the largest total amount of imports from and exports to
- China.
- Mexico.
- Canada.
- Germany.