Retail Management Set 13

Bachelor of Business Administration (BBA),

Master of Commerce (M.com),

Bachelor of Management Studies (BMS),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 13

Q1 | Which one of the following is not an element of promotional mix?
Q2 | Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
Q3 | What are the factors that contribute to the corporate identity?
Q4 | Which of the following comes under the category of external public?
Q5 | Which of the following is not a contributing factor for rapid growth of salepromotion?
Q6 | …..is the important benefit a marketer could get from a retailer through trade promotion?
Q7 | Which one of the following is not an advantage of the personal selling?
Q8 | A competitor who does not exhibit predictable reaction pattern is known as.
Q9 | An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
Q10 | What type of conflict usually exist when the manufacturer has established two ormore channels that sell in the same market.
Q11 | What are the forms of compensation that a sales person can generally get?
Q12 | Which of the following items is a component of a good business plan?
Q13 | Which of the following items is required to develop a better financial plan?
Q14 | When analyzing your business and its environment it is useful to carefully inspectits:.
Q15 | Which of the following is an example of an external threat?
Q16 | Which of the following is an example of an internal strength?
Q17 | Which objective gives importance to productivity, technological leadership,employee relations, etc?
Q18 | Which element identifies the strategic factors that determine the future of a firm?
Q19 | What bridges the gap between strategy formulation and implementation?
Q20 | What describes the market, product and technological area of a business?
Q21 | Which factor indicates the nature and direction the economy in which a firmoperates?
Q22 | How can a firm optimize its environmental opportunities?
Q23 | Which of the following helps a manager identify the opportunities and threats inthe competitive industrial environment?
Q24 | Which of the following factors plays a significant role in providing superiorquality products to customers, within a given time frame?
Q25 | Which one of the following represents the best long-run opportunity in a firm'sportfolio?
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