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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 13

Q1 | Which one of the following is not an element of promotional mix?
  • Advertising.
  • Product-mix.
  • Publicity.
  • Direct marketing.
Q2 | Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
  • Sales promotion.
  • Public relations.
  • Personal selling.
  • Direct marketing.
Q3 | What are the factors that contribute to the corporate identity?
  • Organizational symbols.
  • Advertising and publicity.
  • Customer relation programs.
  • All of the above.
Q4 | Which of the following comes under the category of external public?
  • Government.
  • Press.
  • Trade unions.
  • All of the above.
Q5 | Which of the following is not a contributing factor for rapid growth of salepromotion?
  • Increase of competition.
  • Decrease in advertising efficiency.
  • Retailers pressure.
  • Huge profits of manufacturers.
Q6 | …..is the important benefit a marketer could get from a retailer through trade promotion?
  • Advertising.
  • Financial help.
  • More shelf space.
  • None of the above.
Q7 | Which one of the following is not an advantage of the personal selling?
  • It allows the seller to negotiate terms and solve problems
  • Long-term relationship.
  • Immediacy.
  • It is very expensive to maintain and recruit the sales force.
Q8 | A competitor who does not exhibit predictable reaction pattern is known as.
  • The laid-back competitor.
  • The selective competitor.
  • The tiger competitor.
  • The stochastic competitor.
Q9 | An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
  • Direct marketing.
  • Indirect marketing.
  • Database marketing.
  • Meta marketing.
Q10 | What type of conflict usually exist when the manufacturer has established two ormore channels that sell in the same market.
  • Multi-channel conflict.
  • Horizontal channel conflict.
  • Vertical channel conflict
  • None of the above.
Q11 | What are the forms of compensation that a sales person can generally get?
  • Straight salary.
  • Straight commission.
  • A combination of salary and commission
  • All of the above.
Q12 | Which of the following items is a component of a good business plan?
  • Operating requirements.
  • Description of the location/demographics.
  • Employee benefits. D. All of the above.
  • none
Q13 | Which of the following items is required to develop a better financial plan?
  • Identify your target market.
  • Consider employee lay-offs.
  • Prioritize your needs.
  • Research other companies.
Q14 | When analyzing your business and its environment it is useful to carefully inspectits:.
  • Threats.
  • Strengths and weakness.
  • Opportunities.
  • All of the above.
Q15 | Which of the following is an example of an external threat?
  • Decreased competition.
  • New trade regulations.
  • Global sales potential.
  • Economies of scale.
Q16 | Which of the following is an example of an internal strength?
  • Obsolete resources.
  • Changing tax structure.
  • Proven management.
  • Increased competition
Q17 | Which objective gives importance to productivity, technological leadership,employee relations, etc?
  • Long-term objective.
  • Short-term objective.
  • Medium term objective.
  • Annual objective.
Q18 | Which element identifies the strategic factors that determine the future of a firm?
  • Evaluation and control.
  • Environmental scanning.
  • Strategy formulation.
  • Strategy implementation.
Q19 | What bridges the gap between strategy formulation and implementation?
  • Strategic planning.
  • Strategic management.
  • Decision-making.
  • Organizing.
Q20 | What describes the market, product and technological area of a business?
  • Company's vision.
  • Company's mission.
  • Bumper-sticker strategy.
  • Strategic plan.
Q21 | Which factor indicates the nature and direction the economy in which a firmoperates?
  • Economic environment.
  • Gross national product.
  • Competitive position
  • Operating environment
Q22 | How can a firm optimize its environmental opportunities?
  • By assessing its market share .
  • By assessing the competitiveness in the industry.
  • By assessing the effectiveness of its sales distribution.
  • By assessing its competitors position in the market.
Q23 | Which of the following helps a manager identify the opportunities and threats inthe competitive industrial environment?
  • Analyzing the competitive forces.
  • Market research.
  • Market analysis.
  • Sales analysis.
Q24 | Which of the following factors plays a significant role in providing superiorquality products to customers, within a given time frame?
  • Technology.
  • Fast delivery.
  • Customer convenience.
  • Customer's choice.
Q25 | Which one of the following represents the best long-run opportunity in a firm'sportfolio?
  • Cash cow.
  • Star.
  • Question mark.
  • Dog.