Retail Management Set 12
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This set of Retail Management Multiple Choice Questions & Answers (MCQs) focuses on Retail Management Set 12
Q1 | 'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .
- Psycho graphic segmentation.
- Geo-demographic segmentation.
- Demographic segmentation.
- Geographic segmentation.
Q2 | Which of the demographic variables is not used by marketers for demographicsegmentation?
- Family life cycle.
- Income and occupation.
- Gender.
- Poverty.
Q3 | Which type of segmentation, classified consumers according to relevant needs andbuying behavior, regardless of their countries and culture.
- Multi-attribute segmentation.
- Inter-market segmentation.
- Demographic segmentation
- Psychographic segmentation.
Q4 | Before a company decides to target a particular segment, which important factorsare to be examined against organizations's objectives and resources?
- Market size.
- Growth rate.
- Structural attractiveness.
- All of the above.
Q5 | If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called.
- Product specialization
- Market specialization.
- Selective specialization.
- Single-segment concentration.
Q6 | A positioning strategy should include the following strategies except.
- Product strategy.
- Personnel strategy.
- Promotion strategy.
- Advertising and sales promotion strategy.
Q7 | Which of the following relationship strategies result into forming of a neworganization.
- Strategic alliance.
- Prtnership.
- Joint venture.
- None of the above.
Q8 | Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
- Trading company.
- Network corporation
- International organization.
- Global corporation.
Q9 | Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of.
- Franchise agreement.
- Vertical relationship.
- Technological licence agreement.
- Horizontal integrative relations.
Q10 | In which of the following systems, management of the distribution channels will beundertaken by single organization.
- Vertical management systems.
- Vertical marketing systems.
- Conventional marketing systems.
- None of the above.
Q11 | The difference between the total value and the corrective cost of performing the value activities is .
- Contribution.
- Margin.
- Revenue .
- Performance.
Q12 | The number of product lines a company carries is called.
- Product mix.
- Product mix depth.
- Product mix width.
- Product mix length.
Q13 | The number of variants of a product offered by a company is called.
- Product mix length.
- Product mix depth.
- Product mix width.
- Product line length.
Q14 | If a company increases product line length by increasing its products range it iscalled.
- Line increasing .
- Line stretching.
- Line filling.
- Range stretching.
Q15 | Companies that attack other firms including the market leader in an attempt to build market share are called.
- Market followers
- Market challengers.
- Market leaders.
- Market nichers.
Q16 | Companies that follow the market leader's strategy are called.
- Market nichers.
- Market leaders.
- Market followers.
- Market challengers.
Q17 | Which one of the following is not an internal source of generating ideas for newproduct development
- Market research
- Directed research.
- Need-gap analysis.
- Top management.
Q18 | The method which generate new product ideas by analyzing the customer needs,wants and ideas is known.
- Directed research.
- Customer need analysis.
- Need gap analysis.
- Market research.
Q19 | Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be.
- Ansoff matrix.
- Strategic environment matrix
- BCG matrix.
- None of the above.
Q20 | The methods which are used for evaluating marketing performance are.
- Sales analysis and marketing cost analysis
- Sales analysis and cost analysis
- Market analysis and research analysis.
- Demand analysis and supply analysis.
Q21 | The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called.
- Sub-culture.
- Social class.
- Culture.
- Reference groups.
Q22 | What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
- Customer retention strategy.
- Customer bonding .
- Customer positioning.
- Customer acquisition.
Q23 | In which stage of product life cycle strategy, the company takes decision whetherto maintain, harvest or drop the product.
- Introduction.
- Growth.
- Maturity.
- Decline.
Q24 | The branding strategy which uses a different brand name for reach product isknown as .
- Over all family branding.
- Line family branding.
- Individual branding.
- Brand extension.
Q25 | Eurekha Forbes is popular for its strategy of.
- Personal selling.
- Sales promotion.
- Advertisement.
- Direct marketing.