Service Marketing Set 2

Bachelor of Business Administration (BBA),

Master of Commerce (M.com)

Learning Mode Previous Next
On This Page

This set of Service Marketing Multiple Choice Questions & Answers (MCQs) focuses on Service Marketing Set 2

Q1 | Banking is the example of …………….
Q2 | Medical treatment with ayurvedic massage is an example of
Q3 | There is a close link between ……………. and brand loyalty
Q4 | …………… are those qualities that buyers evaluate before purchase
Q5 | ……………. are those characteristicsthat buyer evaluate the characteristics after the purchase
Q6 | Sustainable marketing can also be characterized as the third age of
Q7 | Which one of the following stages of the marketing research process is most expensive?
Q8 | Which of the following included in economic factors?
Q9 | Expand PESTEL
Q10 | Which one of them not included in SERVQUAL model dimensions?
Q11 | Services that do not meet customer expectations are called
Q12 | Which of the following is not one of the five dimensions that is measured by the SERVQUAL scale?
Q13 | SERVQUALdimension that measures consumer views that reflect the security of the firm’s operationis the …………… dimension
Q14 | …………… is example of a service where the customer typically goes to the service organization
Q15 | Perception of performance – expectation gives us
Q16 | Service cannot be stored. This describes the ……………. Characteristic of services
Q17 | …………… describes the employees skill in serving the client
Q18 | If a firm is practicing …………… the firm is training and effectively motivating its customer-contractemployees and all of the supporting service people to work as a team to provide customer satisfaction
Q19 | According to parasuraman, Zeithml and Berry, the most important determinate of service quality
Q20 | ………….. is the tool for simultaneously depicting the service process, the point of customer contractand the evidence of the service from the customer point of view
Q21 | Service is delivered within the marketing environment. The macro environment can be analyzed usingwhich of the following tools?
Q22 | Servicescape refers to
Q23 | Service sector comes under which sector of the economy?
Q24 | Value-added service means
Q25 | Which one is the reason behind the growth of services
Previous Next