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This set of Service Marketing Multiple Choice Questions & Answers (MCQs) focuses on Service Marketing Set 10

Q1 | One of the advantages of requiring employees to wear uniforms is that it reduces thecustomers’ perception of_______.
  • Intangibility.
  • Inseparability.
  • Heterogeneity.
  • Socialization.
Q2 | which of the following is not an advantage of requiring employees to wear uniforms?
  • Identifies the firm’s personnel
  • Provides price expectations to customers.
  • Implies a coherent group structure
  • Provides a physical symbol that embodies the group’s ideas and attributes
Q3 | __________ is the study of the use of physical evidence to create serviceenvironments and their influence on the perceptions and behaviours of individuals
  • Ergonomics
  • Environmental psychology.
  • Physics
  • Physical sociology
Q4 | Direct labour cost and sales commissions cost incurred in services are calledas………..
  • Fixed costs.
  • Variable costs.
  • Average costs.
  • Marginal costs.
Q5 | The organization must effectively plan to ______ fear, uncertainty and doubts thatmight occur in the minds of customers during the course of acquisition.
  • Minimize
  • Maximize
  • Study
  • Balance