Service Marketing Set 10
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This set of Service Marketing Multiple Choice Questions & Answers (MCQs) focuses on Service Marketing Set 10
Q1 | One of the advantages of requiring employees to wear uniforms is that it reduces thecustomers’ perception of_______.
- Intangibility.
- Inseparability.
- Heterogeneity.
- Socialization.
Q2 | which of the following is not an advantage of requiring employees to wear uniforms?
- Identifies the firm’s personnel
- Provides price expectations to customers.
- Implies a coherent group structure
- Provides a physical symbol that embodies the group’s ideas and attributes
Q3 | __________ is the study of the use of physical evidence to create serviceenvironments and their influence on the perceptions and behaviours of individuals
- Ergonomics
- Environmental psychology.
- Physics
- Physical sociology
Q4 | Direct labour cost and sales commissions cost incurred in services are calledas………..
- Fixed costs.
- Variable costs.
- Average costs.
- Marginal costs.
Q5 | The organization must effectively plan to ______ fear, uncertainty and doubts thatmight occur in the minds of customers during the course of acquisition.
- Minimize
- Maximize
- Study
- Balance