Graphics And Animation In Advertising Set 1
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This set of Graphics and Animation in Advertising Multiple Choice Questions & Answers (MCQs) focuses on Graphics And Animation In Advertising Set 1
Q1 | Which of the following is not an example of persuasive advertising:
- persuading customers to receive a sales call
- encouraging the customer to purchase now
- building brand preference
- explaining how the product works
Q2 | A specific coordinated advertising effort on behalf of a particular product or servicethat extends for a specified period of time
- campaign
- trial
- marketing
- commercial
Q3 | Advertising that is set in small type and arranged according to categories or interests
- display ads
- classified ads
- testimonial ads
- banner ads
Q4 | The process of reserving time or time periods with a station or network; checking onavailable advertising time.
- free time
- cross time
- clear time
- reserved time
Q5 | The highest possible rate for advertising time or space.
- gross rate
- consumer rate
- ad rate
- cost
Q6 | __________ are programs in which a manufacturer pays a percentage of a retailer'slocal advertising expense for advertising the manufacturer's products.
- trade promotion programs
- consumer promotion programs
- cooperative advertising programs
- cause-related marketing programs
Q7 | In planning and obtaining publicity, a frequently used tool is the __________, which isan announcement regarding changes in the company or the product line.
- trade show
- news release
- infomercial
- double-page spread
Q8 | The ad advised readers to "try your skill at using our cream cheese to create anexciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
- premium
- sweepstakes
- deal
- contest
Q9 | Sampling is an appropriate strategy for which type of products?
- products which are classified as shopping goods
- products in the decline stage of their product life cycle
- commodity products like salt, sugar, and baking soda
- products which are in the introductory stage of the product life cycle
Q10 | A/An __________ made up of the company’s own advertising staff may provide fullservices or a limited range of services.
- intrafirm agenc
- in-house agency
- promotional department
- full-service agency
Q11 | Which of the following is the definition for purchase frequency?
- the amount of time between trial and first repeat purchase of a given product
- the amount of time it takes each generation to enter the product life cycle
- how often a consumer will try a competitive brand before returning to the original choice
- the more frequently the product is purchased, the less repetition is required
Q12 | Which of the following statements about magazines as an advertising medium istrue?
- magazines have distinct profiles for well-defined target audiences
- some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage
- magazine ads can convey complex information
- all of these
Q13 | One reason for using magazines as an advertising medium is
- their ability to target specific audiences
- the short lead time needed to place an ad
- their low cost
- the lack of noise associated with the use of magazines in the communication channel
Q14 | AAAI represents;
- american agency for advertisers information
- advertising agencies association of india
- association of advertising agencies in india
- indian association of advertising agencies
Q15 | One reason for using radio as an advertising medium is
- its high cost
- its long lead time required for the placement of an ad
- its inability to use humour
- it is segmented
Q16 | Program-length (30-minute) advertisements that take an educational approach tocommunication with potential customers are called
- advertorials
- infomercials
- intrusionaries
- advocacy ads
Q17 | Three commonly used trade promotions are
- coupons, rebates, and discounts
- allowances and discounts, cooperative advertising, and training of distributor's sales forces
- cooperative advertising, merchandise allowances, and points-of-purchase displays
- allowances and discounts, consumer promotions, and merchandise allowances
Q18 | AdSense is,
- an advertising agency
- set of regulations and standards in advertising
- google’s advertising programme to display ads in web pages
- awareness programme introduced to give advices about the advertising tendencies to the consumers
Q19 | The possible exposure of the advertising message to one audience member,
- impression
- hit
- grp
- exposure rate
Q20 | ‘Art’ in advertisement implies,
- the whole visual presentation
- the traditional or modern art forms used in an advertisement
- graphics and animations used in an advertisement
- the ambience created to present an idea through an advertisement
Q21 | The consumer’s conscious or unconscious decision to repurchase a brandcontinually,
- decision making
- consumption rate
- consumption strategy
- brand loyalty
Q22 | INS means;
- international newspaper society
- indian national services
- indian newspaper society
- indian newspaper services
Q23 | __________ is defined as the number of different people or households exposed to anadvertisement.
- scope
- share
- reach
- span
Q24 | Frequency is defined as the
- number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program
- total number of times an advertisement is broadcast on network and cable television or radio
- number of times an advertisement must be shown before a given percentage of the audience can recall key points of information
- average number of times a person in the target audience is exposed to an advertisement
Q25 | Advertisements intended to promote sale of the products by appealing directly tothe consumers/buyers is called,_________
- consumer advertising
- consumption advertising
- retail advertising
- trade advertising