Graphics And Animation In Advertising Set 2
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This set of Graphics and Animation in Advertising Multiple Choice Questions & Answers (MCQs) focuses on Graphics And Animation In Advertising Set 2
Q1 | The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copyformulation. Who devised it?
- abraham h. maslow
- philip lesley
- paul lazarsfeld
- leon festinger
Q2 | __________ is defined as the percentage of households in a market that are tuned toa particular television show or radio station.
- gross rating points
- reception rate
- target audience reach
- rating
Q3 | Advertising agencies were first developed for, and still serve, the purpose of
- increasing the amount of research and decision-making clients need to do
- mystifying ad purchasing so that clients do not attempt it on their own
- pushing clients to make rapid decisions
- simplifying and speeding the purchasing of ads for their clients
Q4 | Brand names and identity advertising are methods that advertisers use to encourage consumers to
- reach their demographic potential
- perceive hidden messages
- make distinctions among products that are actually very similar
- satisfy subconscious motivations
Q5 | Infomercials often resemble other types of television shows, including
- talk shows
- live, audience-participation shows
- news shows
- all of these
Q6 | What two major communication channels do marketers use to convey their productto consumers?
- word-of-mouth and commercials
- personal and non-personal channels
- message source and feedback
- print media and events
Q7 | DAVP stands for:
- dictionary of advertising and visual publicity
- directorate of advertising and visual publicity
- directory of advertising and visual publicity
- directory of advanced and vital publicity
Q8 | Awareness, __________, ___________, preference, ___________ and purchase are thestages consumers move through in terms of buyer-readiness.
- post-purchase, knowledge, liking
- liking, attitude, conviction
- knowledge, liking, conviction
- knowledge, liking, attitude
Q9 | What is the name of the promotional tool aimed at building good relations with acompany and its publics?
- publicity
- public relations
- advertising
- promotion
Q10 | Which of the following is not an aspect of the promotion mix?
- strategic positioning
- direct marketing
- advertising
- public relations
Q11 | Which type of advertising objective is the most important for mature products?
- informative advertising
- comparison advertising
- persuasive advertising
- reminder advertising
Q12 | _____consists of short-term incentives to encourage the purchase or sale of aproduct or service.
- a segmented promotion
- sales promotion
- advertising
- a patronage reward
Q13 | Which type of promotional tool is non-public, immediate, customized, andinteractive?
- segmented advertising
- direct marketing
- brand contacts
- public relations
Q14 | ________ define the task that advertising must do with a specific target audienceduring a specific period of time.
- advertising strategies
- message decisions
- advertising campaigns
- advertising objectives
Q15 | Developing an effective message strategy begins with identifying ________ that canbe used as advertising appeals.
- advertising specialties
- emotions
- customer benefits
- sales promotions
Q16 | Advertising that is usually restricted in size and format and arranged in a groupbased on the mature of product or service advertised is generally referred to as
- display advertising
- corporate advertising
- classified advertising
- corporative advertising
Q17 | Which among them is not a function of advertising;
- eliminate seasonal fluctuations
- creates confidence in quality
- balancing consumers’ budget
- increase in per-capita use
Q18 | The manufacturer, government body or organization which wishes to haveadvertisements crated and placed:
- internal publics
- advertiser
- consumer
- accounts
Q19 | The term used to describe the unique added values and appeal of the brand inrelation to other brands in the same market is,
- brand positioning
- brand filling
- coverage
- brand value
Q20 | Writing text for advertisements is called:
- ad writing
- art production
- illustration
- copy writing
Q21 | _______is the advertisement, facing editorial pages in magazines and newspapers
- facing matter
- advertorial
- op-ed ads
- edit page ads
Q22 | The research which enables an ad agency to better understand how consumers usea product or service is, _________
- evaluative research
- strategic research
- target research
- consumer research
Q23 | TGR means,
- tele group rating
- television gain rating
- target group rating
- television gross rating
Q24 | Who coined the term USP?
- mashall mcluhan
- rosser reeves
- michael schudson
- russed colley