Service Marketing Set 5

Bachelor of Business Administration (BBA),

Master of Commerce (M.com)

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This set of Service Marketing Multiple Choice Questions & Answers (MCQs) focuses on Service Marketing Set 5

Q1 | Service is somewhat like a
Q2 | Services Marketing is an attractive field of study for India because:
Q3 | Is services are low price sensitive
Q4 | Many people want BMW, only a
Q5 | Who is the father of Modern
Q6 | In information Process type of services, informations act as
Q7 | The service-quality model
Q8 | is about employees skills in serving the client.
Q9 | is about the normalwork of creation, pricing,
Q10 | As per service-quality model, the
Q11 | If the customers view service as                  they care more about price than provider.
Q12 | During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for thereplacement product to show up
Q13 |                  is an example of a service where the customer typically goes to the service
Q14 | . has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment
Q15 | Service failures involving problematic customer include          .
Q16 | Services that do not meet customer expectations are called:
Q17 | The moments of interaction between the customer and theservice firm are called:
Q18 | What are the five principle dimensions to judge service quality?
Q19 | The difference between desired service and the level of service considered adequate is known as
Q20 | By participating in the service delivery process,customers cocreate for themselves.
Q21 | When a customer does not
Q22 | Patients sitting in dental chairs are part of the element of the services marketing mix.
Q23 | Hyatt Hotels has installed automated check-in machines at
Q24 | An airport with large,easily read
Q25 | The overall goal of a customer participation strategy is to:
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