Introduction To Mass Media Set 1

Bachelor of Arts in Multimedia (BA Multimedia)

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This set of Introduction to Mass Media Multiple Choice Questions & Answers (MCQs) focuses on Introduction To Mass Media Set 1

Q1 | The Shannon and Weaver model of communication is
  • modular
  • circular
  • linear
  • non linear
Answer: linear
Q2 | Which of the following is not a part of seven C’s of Communication ?
  • channel
  • content
  • curiosity
  • clarity
Answer: curiosity
Q3 | Cinema is a/an
  • visual medium
  • audiovisual medium
  • audio medium
  • print medium
Answer: audiovisual medium
Q4 | Dyadic communication is the transfer of messages from a person
  • to another person and vice versa
  • to a group of persons
  • to a mass audience
  • none of these
Answer: to another person and vice versa
Q5 | The MMU is a/an
  • visual medium
  • audiovisual medium
  • audio medium
  • none of these
Answer: audiovisual medium
Q6 | A group discussion is a form of
  • dyadic communication
  • group communication
  • mass communication
  • none of these
Answer: group communication
Q7 | The word communication is derived from
  • french
  • german
  • latin
  • persian
Answer: latin
Q8 | Sadharanikaran is a equivalent to the original concept of
  • commonality
  • communion
  • communism
  • communication
Answer: communication
Q9 | The Indian Institute of Mass Communication was established in
  • 1955
  • 1964
  • 1965
  • 1946
Answer: 1965
Q10 | Communication involves active interaction with our environments
  • physically
  • biologically
  • socially
  • all the above
Answer: all the above
Q11 | What is Syntactics
  • the study of the language in use
  • the study of relationship among words
  • the study of human interactions
  • the relationship between words and sentences
Answer: the study of relationship among words
Q12 | The primary function of interpersonal communication is
  • reasoning
  • relationship building
  • to inform
  • to provide relaxation
Answer: relationship building
Q13 | Feedback is considered as
  • conviction
  • motor action
  • description cycle
  • multilaterality
Answer: motor action
Q14 | The Author of the book Communication Networks.
  • daniel belt
  • manuel castle
  • e.m.rogers & d.l.kincaid
  • andre gunder frank
Answer: e.m.rogers & d.l.kincaid
Q15 | According to Wilbur Schramm which one of the following is a value free asset
  • culture
  • religion
  • technology
  • all the above
Answer: culture
Q16 | According to Global Village concept of Marshall MacLuhan
  • electronic media can help the masses unite to effect change
  • maintain person to person relations
  • most of new technologies make people scattered
  • the electronic technologies would not be able to enlighten the masses
Answer: electronic media can help the masses unite to effect change
Q17 | The process of mass communication is not
  • asymmetrical
  • personal
  • anonymous
  • effected on a large scale
Answer: personal
Q18 | Which of the communication has more emotional appeal
  • intrapersonal
  • interpersonal
  • group
  • mass
Answer: interpersonal
Q19 | Communication needs a
  • sender
  • receiver
  • channel
  • all the above
Answer: all the above
Q20 | Communication helps in
  • persuaution
  • entertainment
  • integration
  • all the above
Answer: all the above
Q21 | Which Model refers to Gatekeeper concept.
  • theadore newcomb\s
  • shannon &weaver\s
  • bruce westleys &mc leans
  • george gerbner
Answer: bruce westleys &mc leans
Q22 | Speaker-Speech-Audience are the elements of whose model of communication
  • claude shannon
  • aristotle
  • harold lasswell
  • wilbur schramm
Answer: aristotle
Q23 | Who introduced the concept of Noise in Communication
  • wilbur shramm
  • george gerbner
  • charles osgood
  • claude shannon &warren weaver
Answer: claude shannon &warren weaver
Q24 | According to the Pyramidal distribution of Mc Quail -------------is at the apex of Pyramid
  • intrapersonal communication
  • interpersonal communication
  • mass communication
  • group communication
Answer: mass communication
Q25 | In a communication process sender is also known as
  • receiver
  • encoder
  • channel
  • decoder
Answer: encoder
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