Creativity And Design Skills Set 5
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This set of Creativity and Design skills Multiple Choice Questions & Answers (MCQs) focuses on Creativity And Design Skills Set 5
Q1 | An element of art that is three dimensional (height, width, and depth) and enclosesvolume
- line
- form
- shape
- none of the above
Q2 | The concept of ……………… describes the relationship between the individual parts andthe whole of a composition.
- unity
- balance
- rhythm
- dominance
Q3 | …………..is an equilibrium that results from looking at images and judging them againstour ideas of physical structure (such as mass, gravity or the sides of a page).
- balance
- unity
- rhythm
- dominance
Q4 | ………………….. is the arrangement of the objects in a given design as it relates to theirvisual weight within a composition
- balance
- unity
- rhythm
- dominance
Q5 | ……………… is the repetition or alternation of elements, often with defined intervalsbetween them.
- balance
- unity
- rhythm
- dominance
Q6 | ………… can create a sense of movement, and can establish pattern and texture. There aremany different kinds of rhythm, often defined by the feeling it evokes when looking at it.
- balance
- unity
- rhythm
- dominance
Q7 | A…………………….rhythm occurs when the intervals between the elements, and oftenthe elements themselves, are similar in size or length.
- regular
- flowing
- progressive
- none of the above
Q8 | A ………… rhythm gives a sense of movement, and is often more organic in nature.
- regular
- flowing
- progressive
- none of the above
Q9 | Proportion is the comparison of dimensions or distribution of forms. It is the relationshipin scale between one element and another, or between a whole object and one of its parts.
- balance
- unity
- rhythm
- proportion
Q10 | Which of the following is not an example of persuasive advertising:
- Persuading customers to receive a sales call
- Encouraging the customer to purchase now
- Building brand preference
- Explaining how the product works
Q11 | Advertising that is set in small type and arranged according to categories or interests
- Display ads
- Classified ads
- Testimonial ads
- Banner ads
Q12 | The most common form of outdoor advertising is
- Stadium advertising
- Advertising on taxis
- Advertising on bus backs
- Billboard advertising
Q13 | Which of the following statements about the Internet as an advertising medium is true?
- The Internet provides audio and video capabilities
- Ads are black and white.
- Internet ads are similar to print ads in that they offer only a visual message.
- Internet advertising is the most effective form of advertising
Q14 | AAAA stands for,
- American Agency for Advertising and Awareness
- American Association of Advertising Agencies
- Association of Advertising Agencies in America
- American Advertising Agencies’ Association
Q15 | Objective of all advertisements is,
- Objectivity
- Timeliness
- Persuasion
- Infotainment
Q16 | ‘Art’ in advertisement implies,
- The whole visual presentation
- The traditional or modern art forms used in an advertisement
- Graphics and animations used in an advertisement
- The ambience created to present an idea through an advertisement
Q17 | Three common advertising appeals include
- Objectivity, timeliness and frequency
- Fear, sex, and humour
- Guilt, ego and enrichment
- Possessiveness, pride and social status
Q18 | Which of the following is usually NOT an area of responsibility for people who work inan advertising agency?
- Research
- Creativity
- Printing
- Buying
Q19 | DAVP stands for:
- Dictionary of Advertising and Visual Publicity
- Directorate of Advertising and Visual Publicity
- Directory of Advertising and Visual Publicity
- Directory of Advanced and Vital Publicity
Q20 | U. S. P.(Unique Selling Proposition) means:
- A product that can sell
- A feature similar to that of the competitor’s product/band
- A feature present only in one product/brand
- A feature that can not be altered
Q21 | Writing text for advertisements is called:
- Ad writing
- Art Production
- Illustration
- Copy writing
Q22 | Image advertising is a/an,
- Advertising strategy
- Advertising standard
- Advertising firm
- A type of advertisement