Sdm Set 3 MCQs | AssignGuru

Q1 | Which of the following is not a typical supply chain member?

wholesaler

customer

reseller

producer

one of the above

Q2 | Which of the following is not an area of responsibility for a logistics manager?

information systems

marketing

inventory

purchasing

one of the above

Q3 | Which of the following should be the first step in designing a marketing channel?

identifying channel objectives

evaluating intermediaries

analysing channel alternatives

identifying what consumers want from the channel

one of the above

Q4 | Which of the following transportation modes is used for digital products?

rail

trucks

air

the Internet

one of the above

Q5 | Which type of product might require a more direct marketing channel to avoid delays and too much handling?

high-priced products

perishable products

lower-priced products

products in their decline stage

one of the above

Q6 | A channel alternative is described by

Types of available business intermediaries

Number of intermediaries

Responsibilities and terms of each channel member

All of the above

one of the above

Q7 | _________ suits best when the producer intends to maintain control on the service leveloffered by the resellers.

Exclusive distribution

Selective distribution

Intensive distribution

None of the above

one of the above

Q8 | The best strategy used for snack foods, soft drinks, candies and gum is

Exclusive distribution

Selective distribution

Intensive distribution

None of the above

one of the above

Q9 | When a manufacturer threatens to terminate a relationship or withdraw a resource if intermediaries fail to cooperate it is

Channel power

Coercive power

Reward power

Legitimate power

one of the above

Q10 | A conventional marketing channel is formed of

Independent producer and wholesaler

Wholesaler and retailer

Independent producer, wholesaler and retailer

None of the above

one of the above