International Marketing Unit 4 Set 1 MCQs

Q1 | In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are

the cultural affinity between the countries and the existence or lack of a common language.

the tariff barriers between the countries and the costs of transportation.

differences in wages and technology between countries.

the amount that the countries produce and the distance between them.

Q2 | Evidence shows that

the effect of borders is not important when comparing international trade with trade between regions within a country.

the amount of trade that a country undertakes is not related to its geography.

the amount of trade between countries is not related to the cultural affinity between the countries.

countries farther apart have less trade between them on average.

Q3 | The North American Free Trade Agreement

has reduced the usefulness of the gravity model.

has shown that international borders no longer affect the amount of trade between countries.

has reduced tariffs and other trade restrictions among British Columbia, Manitoba and Ontario.

has reduced tariffs and other trade restrictions among Canada, Mexico and the US.

Q4 | While technologies have reduced the negative effect that distance has on trade,

the effect of international borders has not been reduced through trade agreements.

the effects of the Internet and airplanes on trade have been negligible.

political factors have historically been more influential in determining the amount of trade than available technologies.

cultural clashes have recently reduced the amount of US trade compared to US trade in 1950.

Q5 | Which of the following is the last step in marketing research process?

Developing the research plan

Interpreting and reporting the findings

Defining the problem and research objectives

Implementing the research plan

Q6 | Which one of the following research instruments is used to collect information quickly?

Mail questionnaires

Telephone interviewing

Personal interviewing

Computer interviewing

Q7 | In creating research questionnaires, which of the following is good advice for researchspecialist to follow?

Use care in the wording and ordering of questions

Questions do not have to be arranged in a logical order

Ask personal questions in the middle of the instrument

Avoid eye contact as it may confuse the respondents

Q8 | Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?

Causal research

Observational research

Experimental research

Exploratory research

Q9 | Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third Technique?

Positive incentives

Positive thinking

Positive recognition

Positive feedback

Q10 | The top country in terms of marketing research expenditures is

The United Kingdom

The United States

Germany

Japan

Q11 | This kind of information is collected firsthand to answer specific, current researchquestions.

Primary data

Secondary data

Selective data

Relevant data

Q12 | One problem of primary data is

Specificity

Relevance

Being up to date

Cost

Q13 | Information that has already been collected for other purposes is called

Primary data

Principal data

Secondary data

none

Q14 | This is not a characteristic of a good test market.

Representativeness

Self-contained media

Expanded trading area

Market isolation

Q15 | When a measuring instrument is able to measure what it purports to, the instrument is

Reliable

Consistent

Stable

Valid

Q16 | The results of American consumers' responses may not apply to foreign consumers. Thisis a problem of

Internal validity

Specific validity

External validity

Predictive validity

Q17 | This step of MIS (marketing information system) development involves the investigationof all users' needs.

System analysis

System design

System implementation

System investigation

Q18 | Perhaps, the most credible argument for protectionist measures is

Keeping money at home

Reducing unemployment

Enhancing national security

Protecting infant industry

Q19 | Compared to a protective tariff, a revenue tariff is

Lower

Higher

About the same

none

Q20 | The duties stated as a fixed percentage of the invoice value are

Specific duties

Ad valorem duties

Compound duty

Combined rates

Q21 | This kind of tax is collected at each point in the distribution chain and levied on the totalvalue of a product.

Single-stage sales tax

Value added tax

Cascade tax

Excise tax

Q22 | This is not a nontariff barrier.

Documentation

Quota

Product inspection

Countervailing duties

Q23 | GATT's Subsidies Code prohibits the use of export subsidies on

Nonprimary products

Primary products

Both primary and nonprimary products

Neither nonprimary nor primary products

Q24 | When a country permits an import of limited quantities at low rates of duty but subjects an excess amount to a much higher rate, this kind of quota is used.

Absolute quota

Voluntary quota

Relative quota

Tariff quota

Q25 | This type of trade barriers is easiest to deal with.

Tariffs

Nontariff barriers

Private barriers

International barriers