Service Marketing Set 10 MCQs

This set of Service Marketing Multiple Choice Questions & Answers (MCQs) focuses on Service Marketing Set 10

Q1 | One of the advantages of requiring employees to wear uniforms is that it reduces thecustomers’ perception of_______.

Intangibility.

Inseparability.

Heterogeneity.

Socialization.

Q2 | which of the following is not an advantage of requiring employees to wear uniforms?

Identifies the firm’s personnel

Provides price expectations to customers.

Implies a coherent group structure

Provides a physical symbol that embodies the group’s ideas and attributes

Q3 | __________ is the study of the use of physical evidence to create serviceenvironments and their influence on the perceptions and behaviours of individuals

Ergonomics

Environmental psychology.

Physics

Physical sociology

Q4 | Direct labour cost and sales commissions cost incurred in services are calledas………..

Fixed costs.

Variable costs.

Average costs.

Marginal costs.

Q5 | The organization must effectively plan to ______ fear, uncertainty and doubts thatmight occur in the minds of customers during the course of acquisition.

Minimize

Maximize

Study

Balance