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This set of Sales and Distribution Management Multiple Choice Questions & Answers (MCQs) focuses on Sales And Distribution Management Set 9
Q1 | Which among the following is NOT an example of Direct marketing?
- Tele-marketing
- Sales on internet
- Mail order sales
- Retail stores
- None of these
Q2 | A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
- Brand goodwill method
- Price premium method
- Marketing Integrated method
- Both land 2
- Neither 1 nor 2
Q3 | A true marketing requires
- Command and order mindset
- Control mindset
- Active mindset
- Passive mindset
- None of these
Q4 | A non-traditional, low cost, flexible and highly effective marketing is termed as:
- Strategic marketing
- Guerilla Marketing
- Direct Marketing
- Indirect Marketing
- None of these
Q5 | Which of the following is the most appropriate reason for Bank marketing?
- Globalization
- Variety of Banking products
- mergers
- Recession
- None of these
Q6 | The choice between high markups and high volume is part of which of thefollowing retailer marketing decisions?
- Target market decisions
- Product assortment and services decisions
- Pricing decisions
- Promotion decisions
- None of these