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This set of Sales and Distribution Management Multiple Choice Questions & Answers (MCQs) focuses on Sales And Distribution Management Set 8
Q1 | Relationship selling means:
- Cross selling
- Selling to relatives
- telemarketing
- preparing a list of products to sell for customers
- None of these
Q2 | Credit cards are used for____________.
- Cash withdrawals
- Purchase of air tickets
- Purchase of consumable items from retail outlets
- All of these
- None of these
Q3 | Marketing is successful when:
- Demand exceeds supply
- Salesman are effectively trained
- Supply exceeds demand
- a company sell products at lower price
- None of these
Q4 | A prospect means:
- a person who is working in a bank/ financial institution
- details of a company
- a likely buyer
- head of an financial institution
- None of these
Q5 | NRI is an easy target for effective marketing because _________.
- he likes Indian goods
- he is easily approachable
- it is cheaper to contact NRISs
- there are special products designed for NRIs
- None of the above
Q6 | Study of marketing environment means
- study of company’s markets, customers and competitors
- study of economic environment
- study of current trends
- All of these
- None of these
Q7 | A Market plan includes:
- market objectives
- market research
- pricing strategy
- situation analysis
- All of these
Q8 | Customization is useful for:
- motivating the sales force
- to add variety in marketing
- value added service
- pleasing target customers
- None of these
Q9 | Telemarketing campaigns are resorted to:
- avoid cold calls
- avoid buyer resistance
- avoid seller inhibitions
- reaching a wider audience
- none of these
Q10 | Customer Retention means:
- retaining the customers at the Bank for the full day
- quick disposal
- customers dealing with the same bank for long time
- better standards
- None of these
Q11 | The Traditional Marketing style involves
- Telemarketing
- Direct Marketing
- Indirect Marketing
- Digital Marketing
- None of these
Q12 | Which is the technique used for effective marketing planning?
- psychological tools for marketing
- goal oriented
- marketing research
- physical distribution
- All the above
Q13 | ‘Niche’ Market means:
- a free market
- a social market
- equity market
- capital market
- a specified market for the target group
Q14 | Banks sell insurance for:
- Earning more profits
- Increasing loans
- Increasing deposits
- Taking over insurance companies
- None of these
Q15 | The sales process begins with
- Customer identification
- Sales presentation
- Lead generation
- Sales closure
- None of these
Q16 | Service marketing is the same as_____________
- Transaction marketing
- Relationship marketing
- Internal marketing
- Outdoor marketing
- None of these
Q17 | Marketing is influenced by______________
- Product demand
- Public taste
- Buyer behaviour
- Brand image
- All of the above
Q18 | Market share means_________________
- Share market
- Share prices
- IPOs
- Scope for marketing
- Share of business among peers
Q19 | Marketing helps in_____________
- Boosting production
- Getting new clients
- Interacting with strangers
- All of these
- None of these
Q20 | A DSA (Direct Selling Agent) is one___________
- Who sells through the internet
- Who sells direct to the client
- Who works on the bank counters
- Who works in bank office setup
- None of these
Q21 | Selling is____________
- Different from marketing
- A sub-function of marketing
- Same as marketing
- All of these
- None of these
Q22 | A ‘Lead’ in marketing jargon, means___________
- A metal
- A leash
- A likely consumer
- A team leader
- None of these
Q23 | In Banking services, market can be segmented on the basis of:
- Density
- Customers
- Employee
- Both 1 and 2
- Neither 1 nor 2
Q24 | Promotion in Marketing means:
- passing an examination
- elevation from one grade to another
- selling the products through various means
- selling the product in specific areas
- none of these
Q25 | In ‘Double-win’ strategy:
- Customer gets an additional benefit
- Customer gets price debate
- Both customs and the sales person come out with sense of satisfaction
- Both (1) and (2)
- None of these