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This set of Sales and Distribution Management Multiple Choice Questions & Answers (MCQs) focuses on Sales And Distribution Management Set 7
Q1 | The act of obtaining a desired object from someone by offering something in returnis called as a(n):
- Transaction
- Exchange
- Relationship
- Value
- All of these
Q2 | Economists use the term_____________ to refer to a collection of buyers and sellerswho transact in a particular product class.
- Customer
- Market
- Experience
- All of these
- None of these
Q3 | Out of the items mentioned below_____________ is NOT a product.
- Lecture by Shri Sudhansu Maharaj
- Shimla
- Visit to Bank’s London office
- None of these
- All of these
Q4 | A product line is a group of related products that function in a similar manner, aresold to the same customer groups, and marketed through the same type of outlets:
- Group
- Line
- Category
- Market
- All of these
Q5 | Which of the following pricing strategies is NOT ideal for new products?
- Market-Skimming
- Discriminatory Pricing
- Promotional Pricing
- None of these
- All of these
Q6 | A_________ discount is offered by the seller to intermediary who performsfunctions like selling, storing and record Keeping.
- Quantity
- Trade
- Cash
- Seasonal
- All of these
Q7 | In market skimming pricing strategy:
- Initially price is lower and then it is increased
- Initially price is higher and then it is reduced
- Initial price is high and is maintained high
- None of these
- All of these
Q8 | Bank of Mathura is offering 1 % higher interest rate on fixed deposit to seniorcitizens of 60 years and above. It is practicing ______________.
- Promotional pricing
- Psychological pricing
- Segmental pricing
- Product mix pricing
- All of these
Q9 | With___________ pricing, the products are priced below list price (or even belowcost) for a temporary period to create buying urgency.
- Reference
- By-product
- Promotional
- Market penetration
- All of the above
Q10 | Digital Marketing means:
- Marketing of digital instruments
- Marketing through Advertisements
- Marketing through Internet and Telephones
- Both 1 & 3
- None of the above
Q11 | Difference between Direct and Indirect Marketing is:
- Direct marketing is to employees of the concerned company, while Indirect is to outsiders
- Direct marketing is to outsider, while Indirect is to employees of the concerned company
- Direct Marketing is to Bank’s owner, Insiders is to outsiders
- Direct Marketing is to other Bank’s employees, Indirect outsiders
- None of these
Q12 | Which of the following is the most logical budget setting method?
- Affordable method
- Percentage-of-Sales method
- Competitive-parity method
- Objective-and-task method
- None of these
Q13 | One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
- become a vehicle for pitching the sponsor’s products
- become a vehicle for discriminating in the marketplace
- become a means for raising prices
- become a means for unfair competition
- none of these
Q14 | A ‘Buyers’ Market’ means:
- buyers are also sellers
- sellers are also buyers
- there are no sellers
- supply exceeds demand
- none of these
Q15 | Market share analysis helps to track:
- Share price movements
- percentage share of business
- pricing strategy for share values
- All of these
- None of these
Q16 | Marketing in Banks is required for:
- Getting new customers
- Retaining existing customers
- Lending
- Accepting of deposits
- All of these
Q17 | Safe deposit locker can be canvassed among
- Persons below poverty line
- All existing account holders
- ATM cardholders
- Students
- None of these
Q18 | EMI can be a marketing tool if
- It is very high
- EMI is increasing
- It is very low
- It is a flat rate
- None of these
Q19 | The advantages of audience selectivity, no ad competition and personalizationapply to which type of media?
- Newspapers
- Television
- Direct Mail
- Radio
- None of these
Q20 | Costs that do not vary with production or sales levels are called:
- fixed costs
- variable costs
- standard costs
- independent costs
- None of these
Q21 | If a company were to make a product such as a suit of clothes and sold that productto a retailer, the company would have sold to the _______ market.
- reseller
- business
- government
- service
- None of these
Q22 | The shrinking of distances due to technological advance such as computer and faxconnections by telephone, are one characteristic of what new challenge to marketing?
- Rapid globalization
- The changing world economy
- The call for more socially responsible marketing
- The micro-chip revolution
- None of these
Q23 | The goal of the marketing logistics system should be to provide:
- a targeted level of promotional support
- a targeted level of customer service at the least cost
- a targeted level of transportation expense ratio
- a targeted level of field support
- None of these
Q24 | The practice of going after a large share of a smaller market or subsets of a fewmarkets is called ____________.
- undifferentiated marketing
- differentiated marketing
- concentrated marketing
- turbo marketing
- None of these
Q25 | What are the 4 P’s in Marketing?
- purpose, place, product and promotion
- person, place, product and promotion
- price, place, product and promotion
- person, price, product and promotion
- None of these