Sales And Distribution Management Set 6

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This set of Sales and Distribution Management Multiple Choice Questions & Answers (MCQs) focuses on Sales And Distribution Management Set 6

Q1 | Innovation means:
  • Compensation
  • inspiration
  • additional perquisites
  • implementing new ideas or new methods
  • None of these
Q2 | A lead means:
  • a prospect who is more likely to avail of the Bank’s product
  • a political leader
  • a religious leader
  • a bank chairman
  • None of these
Q3 | A Call means:
  • calling on friends
  • calling on bank employees
  • calling on prospective customers
  • to make telephone calls
  • calling on relatives
Q4 | The Traditional Marketing style involves:
  • Telemarketing
  • Digital Marketing
  • Indirect Marketing
  • Direct Marketing
  • All of the above
Q5 | Modern Method of Marketing include:
  • Publicity on the net
  • Advertisement on the net
  • Soliciting business through e-mails
  • Tele marketing
  • All of the above
Q6 | A true marketing requires:
  • Command and other mindset
  • Control Mindset
  • Passive mindset
  • Active mindset
  • None of these
Q7 | Which of the following sentences is TRUE?
  • Marketing is not required in a Buyers’ Market
  • Marketing is not required in a Sellers’s market
  • Marketing is not required due to competition
  • Marketing is not required due to liberalization
  • Marketing is not required due to globalization
Q8 | Market information means:
  • Knowledge of shops and bazaars
  • Knowledge of shopping malls
  • Knowledge of customer profile and product mix
  • Knowledge of various languages
  • None of these
Q9 | Market Research is needed for:
  • checking the market area
  • checking the right product to be sold
  • making proper marketing decisions
  • deciding right time to sell
  • All of the above
Q10 | For effective marketing the salesmen should have which of these qualities?
  • Creativity
  • Team spirit
  • Motivation
  • Effective communication skills
  • All of these
Q11 | In market skimming pricing strategy:
  • Initially price is higher and then it is reduced
  • Initially price is lower and then it is increased
  • Initial price is high and is maintained high
  • Initial price is low and is maintained low
  • None of these
Q12 | Marketing plan helps in:
  • better lead generation
  • better systems
  • better results
  • improved balance sheet
  • better customer service
Q13 | If Marketing is done effectively which of the following is NOT required?
  • Publicity
  • Advertisement
  • Market Research
  • Market Segmentation
  • None of these
Q14 | What is Motivation?
  • Better communication skills
  • Sales Coaching
  • Market Research
  • Inspiring the employees to perform better
  • None of these
Q15 | In a Selling Process in today’s world:
  • Only standard products are sold
  • No customization required
  • the seller need not have product knowledge
  • the seller should aim at customer satisfaction
  • only quantum of sales matters
Q16 | Find the TRUE statement:
  • Marketing is a waste of the employees’ time
  • Marketing is not required in India due to its vast population
  • Marketing involves additional work
  • Marketing involves team work
  • Marketing is not required today due to IT advancement
Q17 | A Target market is:
  • entire country
  • entire city
  • entire globe
  • that which consists of customers who need the identified product
  • all of these
Q18 | Sales forecasting involves:
  • Sales Planning
  • Sales Pricing
  • Distribution Channels
  • Consumer tastes
  • All of the above
Q19 | Which of the following product is being sold under the brand name ZODIAC?
  • Shirts
  • Ties
  • Both land 2
  • Liberty
  • None of these
Q20 | SWIFT – cars are being manufactured by
  • DCM
  • Maruti
  • Premier Automobiles
  • Hyundai
  • All of these
Q21 | “With you all the way” is the slogan of:
  • Vodafone
  • SBI
  • ICICI
  • Raymonds
  • All of these
Q22 | Which company used the slogan “The complete Man”?
  • DCM
  • GRASIM
  • RAYMONDS
  • VIMAL
  • All of these
Q23 | Which brand uses the slogan “Made for each other” for its cigarettes?
  • Cavenders
  • Four Square
  • Red & White
  • Wills
  • All of these
Q24 | The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct:
  • Nature of transaction
  • Geographical area
  • Location of marketplace
  • Volume of transaction
  • None of these
Q25 | The following offering is NOT a service:
  • Fixed deposit receipt
  • Postage stamp
  • Gift coupon of a chain store
  • Insurance Policy
  • All of these