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This set of Sales and Distribution Management Multiple Choice Questions & Answers (MCQs) focuses on Sales And Distribution Management Set 6
Q1 | Innovation means:
- Compensation
- inspiration
- additional perquisites
- implementing new ideas or new methods
- None of these
Q2 | A lead means:
- a prospect who is more likely to avail of the Bank’s product
- a political leader
- a religious leader
- a bank chairman
- None of these
Q3 | A Call means:
- calling on friends
- calling on bank employees
- calling on prospective customers
- to make telephone calls
- calling on relatives
Q4 | The Traditional Marketing style involves:
- Telemarketing
- Digital Marketing
- Indirect Marketing
- Direct Marketing
- All of the above
Q5 | Modern Method of Marketing include:
- Publicity on the net
- Advertisement on the net
- Soliciting business through e-mails
- Tele marketing
- All of the above
Q6 | A true marketing requires:
- Command and other mindset
- Control Mindset
- Passive mindset
- Active mindset
- None of these
Q7 | Which of the following sentences is TRUE?
- Marketing is not required in a Buyers’ Market
- Marketing is not required in a Sellers’s market
- Marketing is not required due to competition
- Marketing is not required due to liberalization
- Marketing is not required due to globalization
Q8 | Market information means:
- Knowledge of shops and bazaars
- Knowledge of shopping malls
- Knowledge of customer profile and product mix
- Knowledge of various languages
- None of these
Q9 | Market Research is needed for:
- checking the market area
- checking the right product to be sold
- making proper marketing decisions
- deciding right time to sell
- All of the above
Q10 | For effective marketing the salesmen should have which of these qualities?
- Creativity
- Team spirit
- Motivation
- Effective communication skills
- All of these
Q11 | In market skimming pricing strategy:
- Initially price is higher and then it is reduced
- Initially price is lower and then it is increased
- Initial price is high and is maintained high
- Initial price is low and is maintained low
- None of these
Q12 | Marketing plan helps in:
- better lead generation
- better systems
- better results
- improved balance sheet
- better customer service
Q13 | If Marketing is done effectively which of the following is NOT required?
- Publicity
- Advertisement
- Market Research
- Market Segmentation
- None of these
Q14 | What is Motivation?
- Better communication skills
- Sales Coaching
- Market Research
- Inspiring the employees to perform better
- None of these
Q15 | In a Selling Process in today’s world:
- Only standard products are sold
- No customization required
- the seller need not have product knowledge
- the seller should aim at customer satisfaction
- only quantum of sales matters
Q16 | Find the TRUE statement:
- Marketing is a waste of the employees’ time
- Marketing is not required in India due to its vast population
- Marketing involves additional work
- Marketing involves team work
- Marketing is not required today due to IT advancement
Q17 | A Target market is:
- entire country
- entire city
- entire globe
- that which consists of customers who need the identified product
- all of these
Q18 | Sales forecasting involves:
- Sales Planning
- Sales Pricing
- Distribution Channels
- Consumer tastes
- All of the above
Q19 | Which of the following product is being sold under the brand name ZODIAC?
- Shirts
- Ties
- Both land 2
- Liberty
- None of these
Q20 | SWIFT – cars are being manufactured by
- DCM
- Maruti
- Premier Automobiles
- Hyundai
- All of these
Q21 | “With you all the way” is the slogan of:
- Vodafone
- SBI
- ICICI
- Raymonds
- All of these
Q22 | Which company used the slogan “The complete Man”?
- DCM
- GRASIM
- RAYMONDS
- VIMAL
- All of these
Q23 | Which brand uses the slogan “Made for each other” for its cigarettes?
- Cavenders
- Four Square
- Red & White
- Wills
- All of these
Q24 | The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct:
- Nature of transaction
- Geographical area
- Location of marketplace
- Volume of transaction
- None of these
Q25 | The following offering is NOT a service:
- Fixed deposit receipt
- Postage stamp
- Gift coupon of a chain store
- Insurance Policy
- All of these